A Massive Entertainment Epicenter Will Come To Southlake This December
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Dallas will soon have a new luxury movie experience. The premium cinema chain EVO Entertainment Group is coming to Dallas with its first planned location on Plaza Place in Southlake Town Square. Production on the 68,733 square meter facility has already begun for a targeted starter set for the holidays.
Of course, it’s no longer just about movies, although the location will house seven dine-in theaters with luxurious reclining seats. The entertainment epicenter will also house a scratch kitchen and a handicraft bar with an outdoor terrace, bowling alleys, over 12,000 square meters of video and arcade games, an indoor ropes course and rock wall, bumper cars, laser tag, virtual reality and private function rooms.
EVO Cinemas operate in central Texas, but the relaxation of COVID-19 restrictions caused the chain to expand well beyond Austin and San Antonio. Dallas is just one of the Texas locations that will host an EVO institution, with production of additional facilities planned for later this year. After a year in which we kept our circles at home small and close-knit, EVO will be a nice treat for the Christmas season after a little too much family ties.
Mitch Roberts, CEO of EVO, notes that Southlake is the ideal home for the ambitious target location to debut.
“After exploring the DFW Metroplex, we found that Southlake – Southlake Town Square in particular – is the best place to get into the market,” he says. “We’re excited to be part of an environment with some of the best retailers in a lifestyle destination that truly appreciates the element of shopping, dining and playing together as an upscale human experience.”
“We’re excited to be part of an environment with some of the best retailers in a lifestyle destination that truly appreciates the element of shopping, dining and playing together as an upscale human experience.” – EVO’s CEO Mitch Roberts
Why now? While Texas was one of the states to make the fastest strides toward normalcy after pandemic restrictions, movie theaters are finally making a prominent return after COVID caused some of the lowest averages per movie theater in history. One of the main reasons the theater lost out was the lack of premieres as the studios were sending potential blockbusters straight to their streaming arms – such as the megahit Hamilton, which premiered on Disney + and Wonder Woman in 1984 and launched on HBO Max.
With movies mostly returning to their home at the cinema, moviegoers are proving that they are ready to return en masse. A Quiet Place: Part II and F9 were the biggest opening weekends of the post-pandemic era, and a plethora of new releases this summer should produce similar results.
EVO may have missed the summer promotion, but the December launch coincides with the release of some of the hottest movies coming up this year. December 2021 is jam-packed with Steven Spielberg’s reinterpretation of West Side Story, Tom Holland’s next Marvel adventure in Spider-Man: No Way Home, Keanu Reeves’ long-awaited return to his signature character Neo with The Matrix 4, and the most anticipated film your mother in all-time history: Downton Abbey 2.
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Liam Gaughan reported on film and television before he had a driver’s license, and was featured on About.com, Schmoes Know, Taste of Cinema, and The Dallas Morning News in addition to the Observer. He enjoys removing classic movies from his watchlist and working on spec scripts.
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