Barbecue fans might flock to Flatrock Smokehouse BBQ, a Black-owned business opening in The Colony
Robert Davis gave up his banking career to grill breasts.
So far, the professional shaking up has paid off, the Flatrock Smokehouse BBQ in Euless has become a cult favorite.
But after a year and a half, Davis and his wife, Kimberly, move to the colony with the grill. Her former landlord sold the building in which the restaurant was located.
“[The Colony] is a great community for us, ”said Kimberly Davis. “When a door closes, a window opens.”
It helps that the Davises live in nearby Frisco. The couple fell in love with their new standalone location at 4900 Main St., which has good visibility and easy access.
And it’s a better place to get back in touch with fans who first found their food through a catering establishment they launched in 2018.
“We started taking ribs for our son’s soccer practice,” said Robert Davis. “People started asking for it and they insisted on paying for it.”
He soon quit his job as vice president at JPMorgan Chase to cook ribs, brisket and pulled pork. The couple opened the restaurant at a sporting venue in Euless in January 2020 just before the COVID-19 pandemic. The Davises say customers would travel far to eat their food even if they didn’t have a child playing volleyball or soccer there.
Positive reviews on social media even attracted barbecue enthusiasts who made layovers at DFW Airport, Robert Davis said, but business suffered when games were canceled during the pandemic.
The couple is looking forward to the future of the new restaurant, which has around 70 seats.
Her focus on food and family, aims to connect the two through her brand of Texas-style barbecue, which Robert Davis describes as “sweet, savory, and with a little heat.”
The West Point graduate, who served in the Army and is a disabled veteran, and his wife have three children. The eldest follows in his father’s footsteps at West Point.
Her family and building a sense of community with their business are priorities for the couple.
“I ask that our employees really treat people the way you would like to be treated,” said Robert Davis.
During a recent soft opening, Kimberly Davis said she was encouraged to see families who didn’t know each other talk and interact – as well as lick their sticky fingers.
“People like our story,” she said. “We are not a chain, we do not have a long list of investors. This is just a family making their dream come true. “
The Flatrock Smokehouse at 4900 Main St. in The Colony opens on Friday, July 30th. Opening times are on Fridays from 1pm to 8pm; Saturday from 11 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m.
For more north Texas barbecue news, visit dallasnews.com/topic/barbecue.
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