Creator Commerce Pioneer rewardStyle and its High-Growth LIKEtoKNOW.it Shopping App Rebrand as LTK

DALLAS – (BUSINESS WIRE) – rewardStyle, the industry’s dominant monetization platform for influencers and the parent company of the popular shopping app LIKEtoKNOW.it, today announced a strategic renaming to LTK. The company unites its two brands for consistency and simplicity and will now operate its entire platform under one brand name.

As a pioneer in creator commerce, LTK developed the technology that influencers use to drive commerce at all of their sales points on the web. Today influencers use LTK’s proprietary technology platform to create, manage and grow their own e-commerce stores.

To date, global brands have invested more than $ 1 billion in creator content through LTK campaigns, collaborations, and commission on sales. In addition to releasing significant improvements to its LTK shopping app, the company is launching a new self-service portal that will give brands of all sizes and budgets access to LTK’s 100,000+ influencers and enable them to build their influencer marketing too manage and scale plans firsthand, across all publishing platforms, including the LTK shopping app.

“As a B2B2C platform that uniquely serves all sides of the creator commerce experience, it was important that we unite our business under a single brand to further expand the capabilities of our customers,” said Amber Venz Box, co-founder and President of LTK. “We have invested in world-class talent in the last six months and hired more than 100 new employees in 2021 alone. Our focus now is on innovation and speed. We’re developing new technologies and features that drive our customers, and we’re scaling the most dynamic and efficient online shopping experience powered by influencers. ”

The company’s rebranding will take effect immediately and will soon be rolled out in international markets including the UK, Germany, France, Australia, China, South Korea and Brazil, where the LTK services and app will be localized for regional brands and influencers later this year .

LTK Creator ™

LTK is a single point of contact that brings YouTubers into business. More than 100,000 fashion, beauty, fitness, home and lifestyle influencers use LTK to monetize their content in the entire social ecosystem and to manage their tailor-made storefront – their LTK shop. LTK Creators can now find new tools and technologies that make it even more efficient to manage their LTK shop and to market their content on the web.

LTK trademark ™

More than 5,000 global retailers choose LTK to deliver their influencer marketing programs on a large scale. With 10 years of proprietary sales insights and cross-channel performance data, LTK is unparalleled in its ability to not only create influencer marketing campaigns for brands with proven ROI, but also measure brand performance across the funnel from discovery to transaction. With LTK, brands can leverage historical, cross-channel retail performance data to cast, rate, and execute creator campaigns.

LTK buyers

Introduced in 2017, the LTK shopping app is a premium e-commerce app that lets you shop in the context of the lives of real, influential people. Creators, tastemakers, celebrities, stylists and social influencers from all over the world host their e-commerce stores on LTK and publish instantly buyable content for their followers and millions of LTK app users. The LTK shopping app is now the dominant source of influencer-driven retail sales worldwide.

About LTK (rewardStyle & LIKEtoKNOW.it)

LTK is a global technology platform that was founded in 2011 to enable the world’s premium lifestyle developers to be as economically successful as possible. Today the LTK platform connects brands, makers and buyers with a first-class shopping app and trustworthy tools and technologies that buy content instantly on the Internet. More than 5,000 brands partner with LTK to gain access to its global influencer network for original content that is converted using performance-based, cross-channel KPIs. A two-time winner on Fast Company’s list of Most Innovative Companies, LTK is the leading influencer technology platform, generating more than $ 2.8 billion in annual brand purchases from over 100,000 talented creatives in over 100 countries. LTK is headquartered in Dallas, TX and currently has offices in eight cities on five continents. To download the app, search for LTK in the app stores.

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