Strategic branding architecture and design office collaborates with the renowned gourmet hot dog, sausage and burger concept to develop a new model
Pasadena, CA (RestaurantNews.com) Dog House has selected Dallas-based global design consultancy Harrison to bring its new prototype to life.
Through the partnership, Harrison is leveraging its award-winning strategic branding, interior design and architectural expertise to create blueprints and schematic designs that cover every detail of the prototype – Design Evolution.
In keeping with the current contemporary aesthetic of a modern Dog Haus industrial space, Harrison’s interior design will have a post-modern look and feel with new decor, materials and textures. In order to meet the new consumer behavior and to increase sales outside of the business premises while ensuring a pleasant guest experience at the same time, the external functions include a designated pick-up area for mobile orders and deliveries from third-party providers as well as an integrated drive-through. To further promote the sense of community, the inviting terrace of the Dog Haus is anchored with a floor-to-ceiling fireplace.
“We were developing a new prototype with a drive-through design, and after meeting the Harrison team, we knew that this was the company that could help us redesign Dog Haus’s service for their guests to design, ”said Quasim Riaz., Partner at Dog Haus. “We were impressed with the way they push the boundaries while staying true to our brand’s design integrity.”
“We are honored that Dog Haus selected our company for such an exciting project,” said Harrison Design Director Sarah Jenkinson. “Our interior and exterior design elements, which focus on every touchpoint of the guests, are truly unique and we are thrilled that Dog Haus recognized this and selected us to develop their drive-thru prototype. The striking design, which our team created in a 3D complete solution, offers all facets of a fast-casual brand according to Covid. This is the next generation of restaurant design. Our team can’t wait to help Dog Haus transform the way guests experience their brand. “
Harrison creates engaging brands and creates meaningful experiences that bring a brand’s strategy, interior, architecture, packaging and digital worlds to life. While designing the brand architecture, Harrison uses creative storytelling, in-depth market research, business strategy workshops, and more to connect the physical space with the story of the concept. To learn more about Harrison, visit harrison.hn.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver more than 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.
About dog house
Dog Haus is an award-winning concept known for its gourmet hot dogs, sausages, and plant-based and fried chicken creations. Founded by long-time friends Hagop Giragossian, Quasim Riaz and André Vener, the first Dog House opened in Pasadena, California in 2010. 2020 marked the 10th anniversary of Dog Haus, and the brand has since expanded to concert venues and virtual kitchens, and is poised for aggression expansion across the country. Dog Haus recently received the “Menu Trendsetter” award from Nation’s Restaurant News as part of its prestigious MenuMasters and continues to receive critical recognition for its signature cattle dogs and handcrafted sausages with no added nitrates, 100% Black Angus beef burgers and a fried chicken sandwich – all prepared with meat that is free of hormones and antibiotics and served on grilled King’s Hawaiian rolls. With the brand’s mission to sustainably feed everyone who walks through its doors, Dog Haus also offers plant-based burger and sausage proteins. Not only has Dog Haus continued to establish itself as a “house”, but has also helped raise enough funds through its national charity partner No Kid Hungry to provide over a million meals to children in need. For current location and brand information, visit doghaus.com or find us on Facebook, Twitter or Instagram @DogHausDogs.
Contact:
Blake Heckel
Champion management
972-930-9933
bheckel@championmgt.com
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