Fogo de Chão Utilizes Harrison’s Expertise to Showcase Enhanced Design in Oak Brook Restaurant

The Dallas-based, award-winning architecture and design office is driving brand development with an internationally renowned steakhouse at its new location in Chicagoland

Ground Fire uses Harrison's expertise to showcase improved design at the Oak Brook RestaurantChicago, IL (RestaurantNews.com) Dallas-based global design consultancy Harrison has been hired by Fogo de Chão to apply its award-winning strategic branding, interior design and architectural expertise to several of the brand’s restaurant remodels across the country, including its upcoming Oak Brook location.

As Fogo’s trusted design partner, Harrison will oversee the interior design and architecture of the restaurant, which is slated to open in late 2021. Earlier this year, Fogo announced plans to open a fourth location in the Chicago area in the newly developed Oak Brook Commons neighborhood. between luxury apartments, multiple restaurants, high-end retail, innovative office space and a 1 acre public park.

“We are honored that Fogo de Chão selected Harrison to design its new location in Oak Brook to showcase the new prototype,” said Harrison Chief Operating Officer Keith Anderson. “Fogo is a timeless, accessible restaurant that puts authentic Brazilian culture at the center of the culinary experience. With their unique heritage in mind, we have created a striking design that is guided by the brand’s personality. The outbuilding was inspired by the local Chicago loft architecture. The design evolved by focusing on the guests’ journey and offering magical moments like the large wall of wine, the chandelier at the entrance, the stunning Fogo bar counter and the theater of the open fire churrasco grill. “

Fogo’s Oak Brook location will feature natural wood surfaces, a distinctive bronze tree design on the front door, dramatic rope chandeliers on a vaulted ceiling, and towering wine crate displays. The new location will also feature an expansive deck with fire pits for alfresco churrasco dining, dry-aged meat cabinets for in-house maturing, and a redesigned bar area where guests can sit on bold leather sofas with a craft cocktail made from the premium whiskey. and bourbon menu of the restaurant.

“Fogo has grown from a few locations in Brazil to over 50 worldwide in the last 40 years,” said Barry McGowan, CEO of Fogo de Chão. “Harrison understands the unique experience we offer our guests and enhances the dining experience in the restaurant through their detailed design plan. Your team has created a warm, timeless design that is not only tailored to the aesthetics of the Chicago community, but also uses our southern Brazilian culture. “

Harrison creates engaging brands and creates meaningful experiences that bring a brand’s strategy, interior, architecture, packaging, and digital world to life. While designing the brand architecture, Harrison uses creative storytelling, in-depth market research, business strategy workshops, and more to connect the physical space with the story of the concept. To learn more about Harrison, visit harrison.hn.

About Harrison

Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver over 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.

About ground fire

Fogo de Chão (fogo-dee-shown) is an internationally renowned steakhouse where diners can discover what’s next at every turn. Founded in 1979 in southern Brazil, Fogo elevates the centuries-old cooking technique of churrasco – the art of roasting high-quality pieces of meat over an open fire – into a cultural culinary experience of discovery. In addition to the Market Table and Feijoada Bar – which includes seasonal salads and soups, fresh vegetables, imported cold cuts, and more – guests are served simply seasoned meat that is slaughtered by gaucho chefs, roasted over the fire, and carved at the table. Guests can also indulge in dry-aged or premium Wagyu slices, seafood à la carte, an all-day happy hour with signature cocktails and an award-winning South American wine list, as well as smaller plates to share in the Fogo bar. Fogo offers differentiated menus for all parts of the day, including lunch and dinner, weekend brunch and group lunches, as well as full-service catering and contactless take-away and delivery options.

Fogo has 57 locations around the world, including 45 in the US, six in Brazil, four in Mexico and two in the Middle East. Five other US locations as well as franchise restaurants in Mexico are currently under development, including a flagship in Coral Gables, Florida that will include a Next Level cigar lounge and the Butchery.

For more information, visit Fogo.com, Facebook, Twitter and Instagram.

Contact:
Cami Studebaker
Champion management
972-930-9933
cstudebaker@championmgt.com




[ad_1]