Grinders Coffee Bar Undergoes Comprehensive Rebrand to Reopen as All-New Concept – Wild
Houston-based coffeeshop selects strategic branding architecture and design company Harrison to develop a concept that will drive the integration of hemp into the beverage space
Houston, TX (RestaurantNews.com) Grinders Coffee Bar and CBD Apothecary prepares to become the upscale destination for exploring natural cannabis derivatives and hemp-infused coffee, mocktails, pastries and more in a “lounge” setting, when it will open again to the Houston community since Wild.
With the help of the Dallas-based, award-winning architecture and design firm Harrison, Wild opens as a boutique pharmacy, café and bar in a lounge environment. Harrison’s work for Wild ranges from identity research and concept development to comprehensive branding such as logo, packaging, merchandising and building design. Applying Harrison’s expertise in developing compelling brand identities, Wild becomes a multi-purpose, category-defining concept with a bold, vibrant design that underscores its forward-looking, laid-back demeanor. The new store is expected to open at 2121 N. Shepherd Drive in January 2022.
“We are proud to be familiar with the Grinders Coffee rebranding journey,” said Keith Anderson, Harrison’s chief operating officer. “Wild becomes an enchanting place that is energetic and approachable. The Wild team’s passion for its products and hemp education is permeated throughout the design with key elements showing their slower and more responsible production process. The goal of our creative team, led by Design Director Sarah Jenkinson, was to create an environment that unpretentiously connects people to various natural cannabidiols and gives them the freedom to explore them. “
With quality products backed by industry experts, Wild seeks to revolutionize the integration of hemp into the beverage space and bring knowledge to the cannabidiol market, which, according to Grand View Research, will have sales of $ 13.4 billion by 2028 USA forecast. A pharmacy and café by day and a bar by night, Wild will demystify the hemp theme by creating an inviting yet fancy place to celebrate good times and happiness.
“As a brand leader in a new landscape, we are excited to offer the Houston community cannabidiol products that are better thought out, better produced, and most importantly, taste and work better,” said Andrew Alvis, Managing Partner of Grinders Coffee Bar. “Harrison will no doubt be be an integral partner in Wild and become a special place where we respect, protect and celebrate this new marketplace. “
Harrison creates engaging brands and creates meaningful experiences that bring a brand’s strategy, interior, architecture, packaging, and digital world to life. While designing the brand architecture, Harrison uses creative storytelling, in-depth market research, business strategy workshops, and more to connect the physical space with the story of the concept. To learn more about Harrison, visit harrison.hn.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver over 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.
Contact:
Cami Studebaker
Champion management
972-930-9933
cstudebaker@championmgt.com
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