The Dallas-based, award-winning architecture and design firm is helping bring Slim Chickens, Pizza Hut, Chipotle, Hard Rock Café and more to the UK
Dallas, TX (RestaurantNews.com) Harrison continues to prove why it is the strategic architecture and design firm for global brand transfers and expansions between the US and the UK.
By offering a comprehensive end-to-end service – from branding, concept creation, storytelling and project management to architecture and interior design – Harrison’s strategic holistic approach is not easy to achieve. Slim Chickens can testify to the success of hiring Harrison to introduce the popular Fayetteville brand in the UK
“Expanding your brand into a whole new country is not an easy task, so partnering with the right architecture and design firm is extremely important,” said Richard Pigott, Head of Operations, Slim Chickens UK / Boparan Restaurant Group. “We chose to work with Harrison because of the value and breadth of the services they offer. We specify the brand direction and Harrison then controls the entire process, which ensures the design integrity from concept creation to design delivery and expansion. They have offices in the US and UK so they could really immerse themselves in the brand and bring our creative storytelling to life in ways that fit each market. Together we focus on every detail of the guest experience and even celebrate the brand with custom art pieces inspired by the Delta Blues. Led by Harrison UK Creative Director Kevin Grima, they did such an incredible job bringing 12 of our restaurants to the UK that we hired the Harrison Dallas team to work on our brand in the US as well. We look forward to continuing this partnership and appreciate Harrison’s support in expanding the Slim Chickens brand across the UK. “
In addition to Slim Chickens, Harrison designed and supported several brands during their transition between the US and the UK, including a six year journey that repositioned and launched over 80 Pizza Hut locations across the UK. Through extensive market research and strategic branding, Harrison concluded that British customers wanted more of an American experience through theater and fun from the iconic brand that has repositioned Pizza Hut for success. Other US-based brands Harrison brought to the UK include: Chipotle, Marugame Udon and Hard Rock Café. Because of his in-depth knowledge of the markets in these two countries, Harrison services are not a one-way street. The company has also helped bring UK-based brands such as Nandos PERi PERi and German Döner Kebab to the US and continues to work with Slim Chickens to advance the development of the brand.
There are a number of challenges faced by any US company that moves internationally, especially when it comes to adopting a scalable brand. In addition to cultural differences, non-standard restaurant footprints and code differences, there is a lot of competition on a smaller landmass in the UK and diners generally have higher expectations of a restaurant’s design aesthetic. The opportunity for brands looking to transfer is great and with Harrison as a partner, no stone is left unturned. Harrison balances the excitement for development with a thoughtful approach backed by research and understanding of specific market conditions, competitors and local real estate. Harrison’s project management team works closely with their creative design team and the client in executing all projects in the local market through to completion.
Harrison creates engaging brands and creates meaningful experiences that bring a brand’s strategy, interior, architecture, packaging and digital worlds to life. While designing the brand architecture, Harrison uses creative storytelling, in-depth market research, business strategy workshops, and more to connect the physical space with the story of the concept. To learn more about Harrison, visit harrison.hn.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver over 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.
Contact:
Keith Anderson
kanderson@harrison.hn
972-807-9257
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