Strategic branding architecture and design company selected by an internationally renowned steakhouse to bring Brazilian-inspired design to its new location in Florida
Fort Lauderdale, FL (RestaurantNews.com) Dallas-based global design consultancy Harrison has been hired by Fogo de Chão to apply its award-winning strategic branding, interior design and architectural expertise to several of the brand’s new restaurants across the country, including the upcoming location in Fort Lauderdale.
As Fogo’s trusted design partner, Harrison will oversee the interior design and architecture of the restaurant, which is due to open in 2022. Fogo initially announced plans to open its fifth Florida location on the corner of Southeast Third Avenue and Las Olas Boulevard in Fort Lauderdale this year.
“We are excited to continue helping Fogo de Chão design their new high-profile Fort Lauderdale facility,” said Keith Anderson, Harrison’s chief operating officer. “Fogo is a timeless, accessible restaurant that puts its southern Brazilian culture at the center of the culinary experience. With its unique heritage in mind, we’ve created a warm and accessible design that makes the Churrasco grill the heart of the restaurant. The street scene is changed with the introduction of the caipirinha terrace with an outside bar where guests can enjoy homemade cocktails. We incorporated the brand’s personality by incorporating woven patterns inspired by handcrafted craft techniques. These well thought-out details enable the guests to touch with their eyes and convey a timeless essence that encompasses the past, present and future. “
The new restaurant will have a unique design aesthetic, including floor-to-ceiling windows, modern chandeliers, and rich interior colors that pay homage to Fogo’s Brazilian roots. A covered outdoor terrace allows for al fresco dining, and private dining rooms can accommodate intimate gatherings as well as larger festive events. Other highlights designed to improve the guest experience include a glass-enclosed wine room with many of the best grape varieties in South America and a dry-aged meat cabinet for in-house maturation.
“The Fogo brand has a rich tradition and Brazilian heritage that reflects the international culture of Fort Lauderdale and Florida as a whole,” said Barry McGowan, CEO of Fogo de Chão. “Harrison understands our curated dining experience at Fogo and helps show our warm southern Brazilian hospitality every step of the guest’s journey, including design.”
Harrison creates engaging brands and creates meaningful experiences that bring a brand’s strategy, interior, architecture, packaging, and digital world to life. While designing the brand architecture, Harrison uses creative storytelling, in-depth market research, business strategy workshops, and more to connect the physical space with the story of the concept. To learn more about Harrison, visit harrison.hn.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver over 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.
About ground fire
Fogo de Chão (fogo-dee-shown) is an internationally renowned steakhouse where diners can discover what’s next at every turn. Founded in 1979 in southern Brazil, Fogo elevates the centuries-old cooking technique of churrasco – the art of roasting high-quality pieces of meat over an open fire – into a cultural culinary experience of discovery. In addition to the Market Table and Feijoada Bar – which includes seasonal salads and soups, fresh vegetables, imported cold cuts, and more – guests are served simply seasoned meat that is slaughtered by gaucho chefs, roasted over the fire, and carved at the table. Guests can also indulge in dry-aged or premium Wagyu slices, seafood à la carte, an all-day happy hour with signature cocktails and an award-winning South American wine list, as well as smaller plates to share in the Fogo bar. Fogo offers differentiated menus for all parts of the day, including lunch and dinner, weekend brunch and group lunches, as well as full-service catering and contactless take-away and delivery options.
Fogo has 57 locations around the world, including 45 in the US, six in Brazil, four in Mexico and two in the Middle East. Five other US locations as well as franchise restaurants in Mexico are currently under development, including a flagship in Coral Gables, Florida that will include a Next Level cigar lounge and the Butchery.
For more information, visit Fogo.com, Facebook, Twitter and Instagram.
Contact:
Cami Studebaker
Champion management
972-930-9933
cstudebaker@championmgt.com
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