HMSHost Selects Harrison as Architect for Airport Dining Concepts
The Dallas-based, award-winning architecture and design firm continues to work with HMSHost to support two bar and restaurant projects at the Memphis airport
Dallas, TX (RestaurantNews.com) HMSHost – recognized industry leaders creating innovative airport restaurants – recently announced that Harrison has been selected as the Concept Builder and Architect of Record at Memphis International Airport.
The Dallas-based global strategic architecture and design firm Harrison is currently working on two projects at Memphis International Airport. The first, Memphis Made Brewing Co., is a local brewery concept that addresses the importance of localization within airports and links the shift towards supporting non-chain restaurants. Harrison supports HMSHosts’ strategy by sourcing local materials whenever possible to honor the area and add a touch of Memphis to travelers. In response to the changing need for brand flexibility, Harrison has also considered adaptable zoned seating arrangements to accommodate future changes in seating capacity.
For the second project, HMSHost and Harrison teamed up with the Memphis Grizzlies. The design celebrates the iconic NBA team with a confident blend of brand and basketball philosophy. The brand colors and lighting are mixed with iconography, screens and grandstand seating inspired by the court to create a standout design and consistent brand story that is reflected throughout the guest experience. Harrison has set himself the task of creating a coherent design that runs through every detail from the halo lighting and the selected shade of the grout to the cross seams on the seats.
“We partnered with Harrison because of their brilliant designs, understanding and ability to cope with the complexities of an airport environment,” said Roy K. Wunderlich, VP Design and Construction at HMSHost. “We were impressed with Harrison’s ability to deliver creative advertising designs while maintaining brand personality to create truly magical moments that draw and retain airport guests.”
Harrison’s extensive experience includes executing more than 50 global airport projects and winning international FAB awards in 2017, 2018 and 2019, including:
- Airport bar of the year 2019 (family restaurant) – Regional winner: Giraffe World Kitchen
- 2018 Airport Bar of the Year (over $ 3 million and best bar overall) – TRG Concessions, The Curator, London Heathrow Airport
- 2018 Airport Bar of the Year (Highly Commended) – Regional Winner (Europe): TRG Concessions, The Curator, London Heathrow Airport
- 2018 Airport Casual Dining Restaurant of the Year (Europe) – Oriel Grand Brasserie, London Heathrow Airport
- 2017 Airport Bar of the Year (Europe) – TRG Concessions, Nicholas Culpepper, London Gatwick Airport
- Airport Bar of the Year 2017 (highly recommended) – TRG Concessions, Nicholas Culpepper, London Gatwick Airport
“We are very excited to continue our partnership with HMSHost,” said Keith Anderson, Harrison’s chief operating officer. “The key to our success is the service we offer, which combines creativity, commercial awareness and comprehensive documentation, supported by an experienced airport project management team. Our Dallas office has team members who have worked at airports across the country, so our team understands the intricacies of working at airports and what it takes to win airport pitches through outstanding designs and exceptional execution. “
This extensive experience positions Harrison as a world leader in airport design and delivery. In addition to Memphis International Airport, Harrison recently completed projects in the United States from Charlotte Douglas International Airport and Hartsfield-Jackson Atlanta International Airport to Dallas-Fort Worth International Airport and Houston Airport. Harrison teams have also worked at airports around the world, from London Heathrow and Auckland New Zealand to Dubai International and many others. To learn more about Harrison, visit harrison.hn.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver more than 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 31 years. For more information, visit harrison.hn and follow Harrison on Instagram.
Contact:
Kathryn Ward
Champion management
972-930-9933
kward@championmgt.com
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