Impressive Third Quarter Growth Underscores Momentum for Smoothie King | Texas News

DALLAS, October 6, 2021 / PRNewswire / – After a record-breaking second quarter that saw the company grow 34% in sales in the same business, Smoothie King saw sales jump 5% in the third quarter of 2021, on top of an exceptional 14.8% increase in sales in the third Quarter compared to 2019. The brand ended the third quarter since the beginning of the year with an increase of 18%. Smoothie King expanded its position as the market leader in the smoothie category and opened 21 new stores in the quarter with a total of 92 new openings in the current year. In addition to strong sales, the brand welcomed 26 new domestic franchisees this year and signed 158 domestic branch commitments to date. Looking to the future, the world’s largest smoothie brand expects a total of around 240 new additions by the end of 2021.

Smoothie King also set a record $ 834,562 Average unit volume (AUV) for the top 25% of the operated franchise units. This store-level success is due in part to the brand’s strong digital performance, which includes the healthy rewards app, online orders for pickup and delivery, multiple third-party delivery partners, and the introduction of tablet devices for drive-thru locations. The brand has seen faster, more accurate, and friendlier service, which is clearly reflected in even stronger device-level performance. For the first time ever, Smoothie King also reported an impressive 20% store-level EBITDA. This is the result of implementing store-level tools to help franchisees control their costs, as well as the work that has been done to bring down grocery bills during this troubled time. This milestone further demonstrates the brand’s commitment to store-level profitability and to the growth of its franchisees.

“In the wake of the global health crisis we are facing, the inspiration for a healthy and active lifestyle has proven critical to our growth and helped introduce our brand to new guests,” said Wan Kim, CEO and Chairman of the Board of Directors of Smoothie King. “As we head into 2022, our focus is on helping our franchisees achieve higher unit volume and EBITDA through operational efficiency and new technologies, and staying true to our mission and vision through new product launches and system-wide initiatives. I’m proud of my team and our franchisees are working hard to get where we are today and look forward to Smoothie King’s future growth. “

Smoothie King also ranked 135th on the Franchise Times Top 400 List and has climbed 30 spots since 2020, which lists the largest US-based franchise systems by global, system-wide sales. This year has brought the brand several more awards, including being on the Nation’s Top 500 Restaurant News 2021 list and being named one of Entrepreneur magazine’s fastest growing franchises in 2021.

“There has never been a better time to invest in a Smoothie King franchise,” added Kevin King, Chief Business Development Officer. “The fourth quarter is sure to bring further profits to our franchisees and we look forward to finding even more qualified franchise candidates to expand our brand into new and existing markets across the country.”

As the world’s largest smoothie brand with more than 1,300 stores open, Smoothie King has seen sales growth in the same store for the past 9+ years by delivering expertly crafted blends that support the healthy and active lifestyle of its guests. Start by visiting www.smoothiekingfranchise.com for more information.

ABOUT SMOOTHIE KING FRANCHISES, INC.

Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately owned, Dallas-based franchise company with over 1,300 locations worldwide. Smoothie King was founded in 1973 and has grown into a lifestyle brand that inspires people to lead a healthy and active lifestyle with nutritious, great-tasting smoothies. The franchise was ranked # 1 in the Smoothie / Juice Bar category and # 19 overall on Entrepreneur’s prestigious Franchise 500 list in 2021. The company also debuted on the Inc. 5000 list in 2018.

Media contact: Julianne Stevenson, Fishman PR, 847-945-1300 or jstevenson@fishmanpr.com

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SOURCE Smoothie King

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