Strategic branding architecture and design company Harrison is partnering with Village Baking Co. to develop enhanced branding, interiors and packaging
Dallas, TX (RestaurantNews.com) Villlage Baking Co. has selected local award-winning design agency Harrison to take their artisanal bakeries to new heights through strategic branding and the development of a new prototype.
The Dallas community will soon enjoy the upscale interior design, architecture, branding, and branding of Village Baking Co. when the neighborhood boulangeries on Greenville Ave. 1921 and Travis St. 4539 to be reopened in spring 2022.
Harrison’s extensive experience in developing compelling brand identities is the perfect match to convey the Village Baking Company’s passion for making authentic French bread and pastries with a Texan twist.
“Village Baking Co. has been a mainstay in Dallas for nearly two decades and we are honored to be part of its future,” said Harrison Chief Operating Officer Keith Anderson. “It’s a brand built on the deep, emotional connection that is shared around the family table. We make sure that the guests feel this joy with all their senses. We can’t wait to help Village Baking Co. become an anchor in future neighborhoods by offering handcrafted, perfectly baked breads and pastries. ”
“Clint and I take pride in showing our guests every day that breaking bread together creates memories,” said Village Baking Co. founder and owner Kim Cooper. “We hired Harrison to create a completely new Village Baking Co. experience, from our logo to packaging and decoration, because they understand the delicacy and dedication that goes into crafting the best artisanal bread in town . As another Dallas-based company that knows our community well, we trust their successful track record in brand awakening will be key to taking our guest experience to the next level. “
Harrison creates engaging brands and creates meaningful experiences that bring a brand’s strategy, interior, architecture, packaging, and digital world to life. While designing the brand architecture, Harrison uses creative storytelling, in-depth market research, business strategy workshops, and more to connect the physical space with the story of the concept. To learn more about Harrison, visit harrison.hn.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver over 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.
Contact:
Kathryn Ward
Champion management
972-930-9933
kward@championmgt.com
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