FRISCO, Texas – Multiplatin artist and CMA entertainer of the year 2021 Luke Combs will perform live at AT&T Stadium for the nationally televised halftime show of the Dallas Cowboys game on CBS against the Las Vegas Raiders on Thanksgiving Day. Combs made the announcement last night during a national touring appearance at the American Airlines Center in Dallas.
His appearance will mark 25 years of the Cowboy and Salvation Army tradition, which is a call to the American public to rally in support of the iconic Red Kettle campaign, now in its 131st year. The Salvation Army calls the 2021 campaign the most important yet, as the organization will provide Christmas gifts, groceries, shelter, rent and utility support to millions of people struggling to keep a roof over their heads this Christmas season due to pandemic poverty .
“Considering I’m a huge soccer fan, the Dallas Cowboys were always on TV on Thanksgiving Day growing up, so it’s a great honor to be part of their 25th,” said Luke Combs. “I’m used to it. To see my friend Ezekiel Elliott jump into the red cauldron of the Salvation Army, so I have become very familiar with their program and feel humble to try to put food on people’s tables and presents “their trees for Christmas.” I hope that many people will become aware of how my performance can help them this year and beyond. “
“Luke Comb’s energy and spirit are exactly what we need to put the campaign in the spotlight in this landmark year, and especially when so many people are struggling with pandemic poverty,” said Charlotte Jones, Executive Vice President and Chief Brand Officer of the Cowboys and former chairman of the Salvation Army National Advisory Council. “We’re so excited to have Combs perform on our national stage for a halftime show that I’m sure it will inspire hope and generosity.”
The Salvation Army has launched its holiday fundraiser for the second year running to ensure hope continues for millions to tackle the long-term effects of pandemic poverty. More than 4.6 million people could face eviction and homelessness, while millions face the daily challenge of getting groceries on the table and paying bills like electricity, water, rent and mortgages.
“The Salvation Army could never fully express our gratitude for 25 years of inspiring partnership with the Dallas Cowboys,” said Salvation Army National Commander Commissioner Kenneth G. Hodder. “It takes an army of partners and supporters to take care of our weakest neighbors, and we are encouraged to see the cowboys keep climbing up every year.”
The Red Kettle Campaign is the largest, longest-running fundraiser of its kind. The funds raised in 2020 supported services for more than 30 million Americans. Like many of its corporate and foundation partners, the country’s largest private social services provider hasn’t stopped offering help and hope since the pandemic began – no matter how much it costs. This year, the Salvation Army estimates it will need $ 175 million – nearly 50% more than was raised in red cauldrons in 2020 – to keep Americans in their homes this Christmas season and beyond.
Luke Combs is a multi-platinum, ACM, CMA, CMT, and Billboard Music Award-winning artist based out of Asheville, North Carolina and was recently named Entertainer of the Year 2021 by the CMA. His new deluxe album “What You See Ain’t Always What You Get” has now been released by River House Artists / Columbia Nashville and debuted at number 1 on the Billboard 200 charts of all genres and the Billboard Top Country Albums chart . This is Combs’ eleventh consecutive No. 1 single, a premiere on the Billboard Country Airplay charts, as well as his tenth single, which topped the charts for several weeks and the eighth consecutive, multi-week No. 1. Combs also wrote recently History as the first artist to spend 25 weeks or more on Billboard’s Top Country Albums chart with his first two studio albums – breaking Taylor Swift’s previous record of 24 weeks. Success came when “What You See Is What You Get” topped the charts for the 25th time, while its 2017 debut “This One’s for You” spent 50 non-consecutive weeks at number 1 – setting the record for the longest reign at the top of the diagram. Adding to an already groundbreaking career, Combs returned to the stage this fall for his massive Headline Arena tour, which features a special new all-round stage design.
This year, the 25th nationally televised Red Kettle Kickoff Halftime Show will be held live at the Dallas Cowboys Thanksgiving Day Halftime Show. Luke Combs is the latest addition to Red Kettle Kickoff’s list of celebrity halftime cast members that includes Kane Brown, Ellie Goulding, Meghan Trainor, Thomas Rhett, Eric Church, Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.
Now more than ever, the Salvation Army needs everyone’s help. Those who want to support their neighbors in need have the following options:
- Enroll in Love’s Army with a $ 25 per month supportive gift
- Contact your local Salvation Army to volunteer at a red kettle or hand out angel tree gifts to children in need
- The Salvation Army applies national security protocols to all Red Kettles to ensure the safety of bells, donors, and partners
- Donate cryptocurrencies like Bitcoin or Ethereum for the first year
- Enter any amount by SMS with “KETTLES” to 51555
- Use the Angel Tree to provide the Salvation Army with new toys and new clothes for children of families in need
Every donation stays in the community so that hope continues for those in need. To provide or receive assistance, please visit www.SalvationArmyUSA.org.
To see stories from those the Salvation Army has helped, visit rescuearmyusa.org/usn/video-hub.
The Salvation Army annually helps more than 30 million Americans overcome poverty, addiction, and economic hardship through a variety of social services. By providing food to the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for the needy, the Salvation Army does the best in 7,000 emergency response centers across the country. In 2021, The Chronicle of Philanthropy ranked the Salvation Army number 2 on America’s Favorite Charities. More information is available at SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.
* About the Gene and Jerry Jones Family Foundation *
In the field of community service, the Dallas Cowboys and Jones Family Foundation’s mission is based on the philosophy to serve those who do not have the strength, resources, or means to help themselves, with an emphasis on partnering with The. lies Salvation Army. With the Cowboys organization having immense and unprecedented success, the Jones family is deeply committed to harnessing the visibility, energy, and fame of one of the most powerful sports franchises in the world and directing those dynamic forces towards the bigger purpose of making a difference . Recognized as one of the most generous families in the world, the Joneses harness the talents, skills, and resources of all cowboys players, coaches, cheerleaders, and members of the organization to offer a unique and innovative approach to public relations. More information about the Dallas Cowboys and the Gene and Jerry Jones Family Foundation can be found at http://www.dallascowboys.com.
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