The Dallas-based, award-winning architecture and design firm is driving brand development work with a popular Italian-American brand to redesign five restaurants
Dallas, TX (RestaurantNews.com) Maggiano’s Little Italy® selected Dallas-based global design consultancy Harrison to bring their award-winning strategic branding, interior design and architectural skills to five of the brand’s restaurant remodels across the country.
The popular Italian-American brand plans to use Harrison’s new prototype, which was developed to redesign five locations in Oakbrook and Skokie, Illinois, Plano, Texas, Tampa, Florida and Denver. Harrison will implement changes that reflect every touch point of the guest experience through branding and environment, interior and exterior design, restaurant layout, signage, furniture and decoration.
“We want to show our authenticity while putting the guest experience at the center of our brand,” said Steve Provost, President of Maggiano’s. “These remodeling will lay the foundation for Maggianos in the 21st century, and Harrison recognizes the importance of not only good design but also an authentic brand story that is still rooted in the brand’s tradition. We are pleased that our brand story is being brought to life. “
The new space will be engaging and a cinematic landscape that is designed every moment in such a way that it appeals to the senses of the guests. The mixing of the familiar – black and white photography, red checkered tablecloths, round Capone cabins and warm wood – with new design features – sculptural lights, special surfaces and book-adapted marble – the brand is led into the future and still holds hands with the past on. The design of the Maggiano offers a timeless experience.
“Working closely with Jim Fay, Senior Director of Architecture at Brinker International, Inc., the goal was to lead Maggiano’s into the 21st century, retain existing guests and inspire a new generation,” said Harrison Chief Operating Officer Keith Anderson. “Design influences our feelings and our behavior. Branding and interior design are not just a look. It frames the ambience of Maggiano’s restaurants and creates a “sense of the place”. We want to focus on the human experience, empathize with the guest and make them unique to Maggiano. At Harrison, our team really delves into every market and brand we work with to fully understand and represent their brand through strategic storytelling. Each remodeling will have different nuances and details that are appropriate for the market in question, and we are delighted that everything will come together over the next few months. “
Harrison creates engaging brands and creates meaningful experiences that bring a brand’s strategy, interior, architecture, packaging and digital worlds to life. While designing the brand architecture, Harrison uses creative storytelling, in-depth market research, business strategy workshops, and more to connect the physical space with the story of the concept. To learn more about Harrison, visit harrison.hn.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver over 6,000 projects. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 32 years. For more information, visit harrison.hn and follow Harrison on Instagram.
About Maggiano’s Little Italy®
Maggiano’s Little Italy specializes in Italian-American cuisine served in a warm and friendly atmosphere. Maggiano’s menu offers both classic and modern recipes – authentic pasta, typical salads, first class steaks, fresh seafood, regular chef’s specialties and special desserts. Maggiano’s 54 restaurants nationwide offer lunch and dinner, as well as delivery, pick-up and banquet rooms for special occasions. Maggiano’s is owned and operated by Brinker International, Inc. (NYSE: EAT), one of the world’s leading casual dining restaurant companies, serving more than one million diners daily. Brinker owns or operates more than 1,600 restaurants in 29 countries and two territories. In addition to Maggiano’s, Brinker owns and operates Chili’s® Grill & Bar.
Follow the news about Maggiano on Facebook, Twitter, Instagram, YouTube and Pinterest. For more information, including the closest restaurant, please visit maggianos.com.
Contact:
Blake Heckel
Champion management
972-930-9933
bheckel@championmgt.com
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