MarineMax expands in Texas | Boating Industry

MarineMax, Inc. recently announced that it has acquired the assets of Texas MasterCraft. Texas MasterCraft is a full service tugboat dealer based in Dallas, Texas, operating primarily from two locations. The Dallas area market is the largest tugboat market in the United States. Texas MasterCraft had sales of over $ 45 million in 2020. The acquisition is expected to be profitable for the first full twelve months after closing.

Texas MasterCraft is recognized annually as the largest MasterCraft dealer in the world. Jimmy Harvell founded Texas MasterCraft in 2001 after teaching for several years as a professional water ski instructor and working with various other dealers in the Dallas area. The dealership benefits from its own lake, which is used for various advertising events and customer demonstrations. Harvell and his team will continue to operate both sites with additional support and resources from MarineMax.

W. Brett McGill, Chief Executive Officer and President of MarineMax said, “We have great appreciation and respect for Jimmy Harvell and his team, and we admire how effectively they are doing their business. Our cultures and passion for customer service and the boating lifestyle are perfectly aligned. This strategic acquisition enables our existing Dallas operations to join forces with those of the Texas MasterCraft team to create the strongest customer service organization in the important tug boat market in North Texas . We welcome the Texas MasterCraft team to the MarineMax family and look forward to our future growth. “

Jimmy Harvell, President of Texas MasterCraft, said, “Our team has always strived to provide our customers with the best service and experiences. Working with MarineMax, which we have known for many years, gives us extensive resources to better serve our customers and this important market. We are pleased about this partnership and the associated growth opportunities. ”

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