Texas music fans, it’s time to take to the streets. In the mix: Roadrunners, a collaboration between the wildly harvested Sotol distillers Desert Door and the creative agency The Wild Honey Pie, has choreographed an excursion through three large Texan cities on a road trip led by local bands.
Head to Austin on Sunday, November 7th to see a live performance by Walker Lukens and Buffalo Hunt. Then head back to Dallas by Wednesday November 10th to see Sir Woman and Cowboy Diplomacy. And finish it off on Sunday November 14th in Houston with Wild Child and Marley Moon.
If you take the long journey there is a 10 hour playlist with all of these artists and other trailblazers to put it all together.
On the way, take a look at the tips from the touring pros that they gave for their favorite stops when creating the Roadrunners Guide. The recommendations are mostly food-focused (what else is there besides food and music?), But the online guide includes a songwriting confession in Austin and an entire district of Dallas (which is the most to explore) locals probably haven’t even done it yet).
“It’s just fascinating how different personalities are [exist] for every region of the state from Hill Country to Austin to Dallas to outside of Houston and beyond to the Marfa area, ”said Wild Honey Pie’s creative director and founder, Eric Weiner. “There are just so many different states in Texas.”
The live shows have been tailored to reflect the personality of each city. The Houston event offers a more “country feel,” says Weiner, with a campfire in the wide courtyard of Elm and Magnolia.
The Dallas show, in the middle of town at the Jaxson Beer Garden, combines the sensibility of the jazzy Sir Woman with the roots rock of the aptly named cowboy Diplomacy.
In Austin, the bands are quirkier, matching the indoor and outdoor stages at Sam’s Town Point. The free shows also have special food and drink offers.
More than anything, syncing a road trip with the three shows is an excuse to get out. Organizers expect most attendees to stop by the shows in their hometowns or nearby, but the guide will remain available in case music lovers want to repeat the trip in their own time.
The Roadrunners Guide is part of a larger partnership between the two organizers that began at a hybrid concert and dinner party with The Bright Light Social Hour. The Wild Honey Pie, a music blog that extended to events, hosted dinner and Desert Door brought the drinks. Those involved stayed in contact and started looking for a way to integrate both brands and activate local creatives in 2020, In the Mix. The project connected local restaurants in Nashville, Boulder, and Atlanta with artists to inspire special dishes, while artists worked with Desert Door to create cocktails. Roadrunners is the 2021 iteration sticking to Texas for a more macro-local flair.
“It’s about supporting musicians,” says Weiner of the combination of resources and audience with Desert Door. “We come as music lovers; We come here to introduce the artists we love. Even Wild Child – a very big name – still have people who don’t know who they are. It’s about getting what they do and the magic they create. And I have the feeling that music is now more than ever the lifeline of society. “
All three shows are free and do not require RSVP. For the full guide, with information on each recommended location and quotes from artists, visit thewildhoneypie.com. The 10-hour playlist with the performing artists, other recent breakouts and greats like Dolly Parton and Nick Drake is available on Spotify.
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