Neiman Marcus Group Appoints Renée Paradise as Senior Vice President of Digital Business & Customer Strategy | Texas News
DALLAS, August 12, 2021 / PRNewswire / – Neiman Marcus Group (“NMG” or “the Company”) today announced the appointment of Renée Paradise, Senior Vice President Digital Business & Customer Strategy, beginning August 16.
Established as the largest luxury e-commerce player in the United States, Neiman Marcus is committed to reviewing and recruiting high-level talent to run the business. As a differentiator between Neiman Marcus and other luxury brands, NMG is committed to upholding the unique strategy of creating an integrated luxury retail business. The company will continue its three-year plan to invest over half a billion dollars in partnerships with innovative companies to accelerate digital transformation. Renée will be instrumental in maintaining the unique strategy NMG has implemented in creating an integrated luxury retail business.
Renée has an impressive career in business strategy, digital transformation and customer growth. Most recently, she was Senior Vice President, Customer Revenue & Growth at Bloomingdale’s, responsible for driving innovation to grow online direct sales and gain digital market share. Before that, she ran eBay North America Fashion, beauty and home-indoor categories, where it made a trend reversal for the luxury, sneaker and streetwear business.
“As we continue to invest in our digital business to better serve our customers and deliver the ultimate integrated luxury experience, Renée’s solid background and experience will be critical to moving us forward,” said David Goubert, President and Chief Customer Officer of NMG.
Renée will be responsible for leading the digital business and expanding NMG’s digital infrastructure; Establishment of NeimanMarcus.com and NM Mobile App as flagship components of the Neiman Marcus brand. In addition, she will drive customer strategies and programs, including advancing the company’s loyalty program. This will ensure that NMG creates and creates more personalized relationships and integrated experiences across multiple sales channels for customers.
The appointment of Renée, along with developing and acquiring digital products and tools, is another example of how NMG is investing in its unique integrated retail strategy, where customers can shop in stores, online and mobile, and sales reps can connect with customers remotely Sell tools.
Renée’s hiring follows several recent strategic hires, each with extensive digital and luxury experience, including Bob Kupbens, EVP and Chief Product & Technology Officer of NMG, Paolo Riva, Senior Vice President and General Manager, Brand partnerships & Merchandising, Lisa Aiken, SVP and Fashion and Lifestyle Director, and Hannah Kim, Chief Legal Officer, Corporate Secretary, Chief Compliance Officer.
Renée is a strong addition to our female co-founded and majority female-led organization. Women make up the majority on the company’s board of directors, over 50 percent of executives SVP and above, 62 percent of VPs and above, and 70 percent of all company and branch employees. In addition, 50 percent of the company’s 9,000 employees identify as minorities.
About the Neiman Marcus Group, LLC
The Neiman Marcus Group is a relationship company. We lead with love in everything we do for our customers, employees, brand partners and communities. Our integrated luxury retail strategy is about building long-term relationships. It is this connection that creates an emotional and high potential for life in everyone we serve. Thanks to the expertise of our more than 9,000 employees, we deliver through our three channels of in-store, e-commerce and remote sales. Investing in data and technology enables us to scale a personalized luxury experience. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus last call, and Horchow. More information is available at www.neimanmarcusgroup.com.
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SOURCE Neiman Marcus Group
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