To celebrate Maison Francis Kurkdjian, Neiman Marcus brings Parisian winter sports south.
The retailer has opened the first in a series of Christmas pop-ups featuring the fragrance brand in its Dallas store in the NorthPark neighborhood. It consists of an ice skating-themed pop-up vacation market, incorporates the brand’s vacation offerings, and will later be rolled out in Houston locations; Willow Bend, Texas; Beverly Hills, California; Atlanta; Charlotte, NC; Orlando, Florida; and Oakbrook, Illinois. It is also activated on the retailer’s website.
More from WWD
Available products include limited edition candles in the scents Mon beau Sapin, Pain d’épices, Pomme d’amour and two sizes of the popular Baccarat Rouge 540 Extrait de Parfum in a rollerball and a limited-edition bottle. Prices range from $ 75 to $ 1,250.
Neiman Marcus became the brand’s first retail partner in the United States in 2010. As reported by WWD, the brand has benefited greatly from growth in luxury fragrances.
“Neiman Marcus was the very first retailer in the US to run the luxury fragrance house Maison Francis Kurkdjian in 2010, and the brand quickly grew with us into a cult favorite with our customers,” said Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus Group in a statement. “As we continue to innovate the way we approach our customers, we are excited to be working with Maison Francis Kurkdjian to be the first to bring the new vacation fragrance experience to our Dallas NorthPark location and in several Neiman Marcus- Shops and expanding online. “
For Francis Kurkdjian himself, the co-founder and artistic director of the brand, the partnership was well connected to the brand’s marketing. “In the Maison’s campaign, our Parisian figure skater’s journey around the world begins and arrives in his hometown,” he said in an email. “Paris is my home and an endless source of inspiration for me and of course the Maison. It is therefore an absolute pleasure for me to share its beauty and the spirit of the holidays with the world. “
The story goes on
For more information from WWD.com, visit:
Iman’s first fragrance pays homage to David Bowie
Can’t find the Christmas present? Check Ebay!
Francis Kurkdjian talks about perfumery and cooking
Sign up for the WWD newsletter. For the latest news, follow us on Twitter, Facebook and Instagram.
[ad_1]
