People Across America Are Invited to Boost Local Black-Owned Restaurants on the First-Ever “Pepsi® Dig In Day” on Nov. 6

Iconic hotspots Ben’s Chili Bowl, Brotherly Grub, Seafood Connection, FIELDTRIP restaurants and more are celebrated with typical dishes and food truck events

Posted Oct 25, 2021 at 7:00 AM MDT|Updated: 15 minutes ago

PURCHASE, NY, October 25, 2021 / PRNewswire / – Calling All Foodies! Pepsi gives a first look at some of the signature events and perks arriving for the very first Dig In Day, a celebration of all Blacks owned restaurants and chefs across America. on Saturday 6 November 2021, everyone is invited to enhance the Black-owned restaurants in their community by simply enjoying delicious food and refreshing drinks.

The November 6th Pepsi Dig In Day celebration invites people across America to empower local black-owned restaurants and launches a national movement aimed at $ 100 million restaurant sales over the next five years to achieve in black possession.

“We all need to eat, so let’s create a positive butterfly effect for small businesses and communities alike by being conscious of where we eat or order,” said Chef JJ Johnson, Pepsi Dig In Day Ambassador and James Beard Award-winning chef, TV personality, writer, and owner of FIELDTRIP restaurants everywhere New York City. “FIELDTRIP will serve a signature rice bowl in honor of Dig In Day, and I plan to support my favorite Black-owned restaurants.”

Pepsi encourages everyone to get together before, during, and after Dig In Day by dining or ordering at any Black-operated restaurant of their choice and then uploading their receipts to DigInPassport.com – a new website that makes it easy to Black owners explore restaurants, track purchases to show support, and earn a chance for rewards. Many black-owned restaurants across the country are planning special offers and activities to make this first Dig In Day delicious for everyone.

Free celebrations on Pepsi Dig In Day (November 6th)

In every corner of the country, the Dig In Day food trucks serve free canapés and ice cold Pepsi Zero Sugar from various restaurants owned by Black:

• Ben’s Chili Bowl will win fans with its three signature chili bowls in the University of Maryland vs. Penn State University Tailgate in College Park, Md.
• Brotherly Grub will share outstanding southern-inspired cuisine with a local twist Drexel University in Philadelphia, Fountain.
• Off the Bone Barbeque by Dallas, Texas serves gourmet barbecue in Baylor University vs. Texas Christian University Tailgate in Fort Worth, Texas.
• Trap Kitchen conjures up Cajun dishes on the Black International Marketplace of Oakland, Caliph.

For dinner, Seafood Connection offers at its restaurant in. free typical fish dishes with homemade secret sauce Houston, Texas.

Limited edition merch drop on NTWRK

To commemorate Dig In Day and inspire Gen Z audiences and Millennials to engage, Pepsi has partnered with NTWRK to North America leading livestream shopping platform to create a limited edition collector’s item. Chef Johnson and Fashion Designer / Creative Director Sheron Barber have teamed up to design a culinary crossbody case that will be available exclusively in the NTWRK app November 6th at 9 a.m. PST/12 p.m. EST in extremely limited quantities.

The original luxury leather bag and tote bag was developed with versatility in mind, combining functional features and easy-to-carry style elements for everyday use for everyone, from the chef to the creative on the go. The black multi-purpose shoulder bag also has a detachable inner knife pocket with cutlery compartments, pockets and reinforced, padded walls.

How to keep your meal counted and earn rewards

Foodies are invited to create a wave of positive impact for black-owned restaurants on Dig In Day. Mobile-friendly Pepsi DigInPassport.com helps people seamlessly find Black owned restaurants, upload receipts, and earn just-unveiled digital badges that can be redeemed for tasty prizes that continue to feed Black’s culinary community, including gift cards, cooking classes and cool collectibles. To participate in Dig In Day and beyond:

1. Dining: Dine in person or to order at a local Black owned restaurant and keep your receipt.
2. Upload: Visit DigInPassport.com to sign up, upload your receipt, and automatically get the chance to win culinary rewards.
3. Review: Start sponsoring Black owned restaurants before, during, and after the special day. and encourage friends and family to do the same by sharing delicious meals on social media with #DigInDay.

“We’re rekindling support for individuals and businesses alike by providing them with an easy way to count their meal on Dig In Day and every day,” said Scott Finlow, chief marketing officer, PepsiCo Global Foodservice. “Our goal is to go beyond this moment to foster a movement, and we’re already seeing incredible excitement from the restaurant community, our PepsiCo employees and corporate partners who can really make it big together.”

Organizations that buy their employees in black-owned restaurants

Pepsi is inviting other companies to join the movement by buying their employees lunch at Black-owned restaurants or by encouraging them to get involved in the run-up to Dig In Day. Corporate partners confirmed to date are Arizona Diamondbacks, BentoBox, Eastport Holdings, LLC, Forward Motion Media, Fuse, Genesco Sports Enterprises, Golin, Intersport, The James Beard Foundation, Kansas City Royals, Los Angeles Rams, Lowe’s, Memphis Grizzlies, Miami Dolphins, Miami HEAT, Minnesota Twins, Monumental Sports, National Basketball Association, National Football League, Oak View Group, Pinterest, Tampa Bay Lightning, Ten35, Vail Resorts, Washington Capitals, Washington Football Team, Washington Mystics, Washington Wizards, and WCNC (ABC).

How restaurants can participate in Dig In Day

Pepsi shares creative ways to get people to order online and walk through the doors of black-owned restaurants. Black restaurateurs are invited to visit PepsiDigIn.com to access resources to grow their business and get the most of Dig In Day, including dedicated toolkits to provide restaurant owners with branded material templates to enhance their marketing and social -Support media efforts.

Via Pepsi Dig In

In 2020, PepsiCo has more than $ 400 Millions to advance racial equality within the company, industry and the communities it serves. As part of this, the company dedicated itself $ 50 million to support black-owned businesses for the next five years. As a result, PepsiCo has developed a multi-faceted platform designed to drive access, business acceleration, and awareness, including millions of grants and resources. Restaurateurs who want to learn more can visit pepsidigin.com/resources-for-restaurateurs and foodies can follow @PepsiDigIn on Instagram, Facebook and Twitter.

Pepsi Dig In Day is the newest and most comprehensive initiative driving the brand forward $ 100 million sales for restaurants owned by Black for the next five years. As a concerted effort in support of these diverse culinary establishments that serve as cornerstones for communities across the country, the national Dig In Day call is supported through targeted advertising, partnerships, business resources and local events.

About PepsiCo

PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion Net sales in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that sell more than $ 1 billion each in estimated annual retail sales.

Leading PepsiCo is our vision to be the global leader in convenient foods and beverages by winning with purpose. “Winning with Purpose” reflects our ambition to win sustainably in the market and to embed the purpose in all aspects of our business strategy and our brands. More information is available at www.pepsico.com.

About JJ Johnson

JJ Johnson is a James Beard The award-winning chef, television personality, and author, best known for his groundbreaking cuisine, is called upon by the Caribbean Flavors of his upbringing. Chef JJ’s unmistakable cooking style combines culturally relevant ingredients and classically trained technology with a global perspective. At FIELDTRIP, his bespoke rice bowl business that debuted in 2019, Chef JJ highlights rice as a hero ingredient and features it in recipes from around the world. FIELDTRIP’s first outpost opened in Harlem and has since grown to include two additional locations New York City at Rockefeller Center and Long Island City. As one of the few fast-casual restaurants on Esquire’s “America’s Best New Restaurants” list in 2020, FIELDTRIP uses sustainable ingredients and ethical vegetables and proteins to create a flavourful and diverse dining experience. The brand motto “rice is Culture, “was born from Chef JJ’s belief that rice is the universal ingredient that unites us all and can be found at the center of the table in almost every community. Chef JJ is a Mastercard Ambassador and TV presenter at Just Eats with Chef JJ broadcast on TV One’s Cleo TV.

Media contact: Rena Daum, Rena.Daum@pepsico.com

Dig In Day Ambassador Chef JJ Johnson and fashion designer Sheron Barber are collaborating on a totally original luxury leather bag and collectible tote that pays homage to Black and Pepsi Dig In Day restaurants.Excavation day November 6th

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SOURCE PepsiCo, Inc.

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