Pernod Ricard USA and Partner Organizations Launch Comprehensive “Safe Night” Program Aimed at Reducing Alcohol Misuse

NEW YORK, Dec 8, 2021 / PRNewswire / – Pernod Ricard United States of America is pleased to announce a comprehensive, community-based pilot program that will be launched today in. started Dallas which aims to create safer nights through a variety of measures, including reducing binge drinking and driving discomfort, and improving safety for women.

the Dallas-based “Good Neighbor Initiative” is intended to be a model for a national “Safe Night” program that can be expanded on the basis of the successes and findings from other US cities Dallas. It was developed in collaboration with, a US leader in the fight against drunk driving, underage drinking and the promotion of responsible alcohol consumption; Safe Night LLC, developer of programs to improve community safety; and 24HourDallas, a grassroots organization dedicated to improving the city’s night profile.

“As a founding member of, we learned that the most effective way to reduce alcohol abuse in the US is to take a holistic approach that addresses both its systemic causes and its aftermath,” said Tare barrier, Vice President, Public and National Affairs, Pernod Ricard United States of America. The Safe Night pilot does just that – it’s a partnership with multiple stakeholders – including police, city council, restaurant owners, bar owners, bar and restaurant staff, community leaders, cultural ambassadors, and more – all of whom are committed to making a safer night. ”

Darrin goby, Vice President, Government Relations and Traffic Safety at, said the Safe Night pilot was partly based on the successful Arlington (Va.) Restaurant initiative implemented in collaboration with the founders of Safe Night LLC Jim Mastoras, a retired Arlington County Police Officer, and his partner Molly Mastoras, a licensed professional advisor. “In just a few short years, crime has dropped significantly, restaurants have been working together and recognized by Arlington County as responsible business partners, and most importantly, customers have been safer with this initiative,” said Grondel.

Randall White, Founder and chairman of the 24-hour Dallas, said the “Safe Night” pilot was going into never-before-seen approaches North Texas for better relationships between Dallas’ Night shops and their neighbors.

The core elements of the initiative include:

  • SAFE NIGHT – Establishing a collaboration between night-time businesses and city departments to make the night in a city safer and livelier.
  • EVERY VOICE – Educating nighttime business owners on how to avoid discrimination and exclusion when hiring staff and hosting guests.
  • ROAD AMBASSADORS – Mobilize faith leaders and persons of goodwill to resolve potential conflicts within a Dallas Entertainment district.
  • COPPER STAR CERTIFICATION – Honoring nighttime businesses that have taken exceptional steps to be safe, welcoming, and respectful of their neighbors.

In addition to reducing alcohol abuse and promoting safety at night, the initiative aims to help improve compliance and regulation and curb human and sex trafficking, White said.

Camilla Guiguer, Director, Sustainability and Responsibility of Pernod Ricard North America, said the measurable reduction in binge drinking is expected to come from the Good Neighbor Initiative in. result Dallas is in line with the company’s belief in “Responsible Hosting”, which is an important pillar of Pernod Ricard’s global sustainability and responsibility roadmap “Good Times from a Good Place”. “We want to help ensure that adults of the legal age who drink alcohol do so in a way that does not harm themselves or others,” said Guiguer. “This goal is in line with our company’s mission to be“ Creators of Conviviality ”- to unleash the magic of human connection in moments that are celebrated with our brands. There can be no true sociability without responsibility. “

ABOUT PERNOD RICARD United States of America

Pernod Ricard United States of America is the premium spirits and wine company in the United States and the largest subsidiary of Paris, France-based Pernod Ricard SA., the second largest spirits and wine company in the world. Pernod Ricard employs around 19,000 people worldwide, is listed on Euronext (ticker: RI) and listed in the CAC 40 index. The company’s leading spirits include such renowned brands as Absolut® Vodka, Avión® Tequila, Chivas shelf® Scotch Whiskey, The Glenlivet® Single Malt Scotch Whiskey, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila, Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram’s® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton ® Irish Whiskey, Powers ® Irish Whiskey, Redbreast ® Irish Whiskey, Aberlour ® Single Malt Scotch Whiskey; Lillet®; Smithworks® Vodka, Jefferson’s® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod®, and Ricard®; fine wines like Jacob’s Creek®, Kenwood® Vineyards, Old field® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® champagne, GH Mumm ™ champagne and Mumm Napa® sparkling wines.

Pernod Ricard United States of America is headquartered in New York, New York, and employs more than 1,000 people across the country. As the “Creator of Sociability”, we are committed to sustainable and responsible business practices that serve our customers, consumers, employees and the planet. Pernod Ricard United States of America encourages all adults to consume its products responsibly and has an active program promoting responsible drinking. Further information can be found at:

ABOUT RESPONSIBILITY.ORG is a national not-for-profit organization that aims to end alcoholic driving and to work with others to end all impairment of driving, eradicate alcohol use by minors and empower adults to Make responsible alcohol choices for life as part of a balanced lifestyle. is funded by the following distilleries: Bacardi United States of America, Inc .; Beam Suntory Inc .; Brown forman; Campari Group; DIAGEO; Edrington, Mast-Jagermeister US, Inc .; Moët Hennessy United States of America; Ole Smoky, LLC; Pernod Ricard United States of America; and William Grant & Sons. For 30 years, has changed countless lives through programs that bring individuals, families and communities together to inspire lifelong responsible alcohol choices. To learn more, please visit

OVER 24HourDallas

Founded in 2020, 24HourDallas is focused on creating a safe, inclusive, vibrant and diverse nighttime culture for Dallas Companies, residents and guests. Learn more at


Safe Night LLC, founded in January 2018, is a consulting firm that combines the expertise of a licensed professional advisor and a law enforcement officer to provide solutions that increase safety and economy for communities. Safe Night LLC trains law enforcement agencies, including local and state enforcement agencies, including the police, fire departments, law enforcement and public health inspectors. Safe Night has extensive experience in law enforcement, public order, and social services. For more information on Safe Night LLC and the Proactive Alliance’s relationship-based police approach, please visit

SOURCE Pernod Ricard United States of America