Press release | September 23, 2021
Tens of thousands of consumers are engaging and deploying new drivers through expanded driver learning offerings.
This is a press release from IMS Outdoors …
The newly designed, festival-like Powersports event series leads to Dallas Fort-Worth, Texas, with more than 14,000 successful demo drives to date.
Santa Monica, CA – Progressive IMS Outdoors, the country’s premier motorcycle tour, has successfully completed three events along the 2021 tour, Northern California, Chicago and Pennsylvania, with five markets pending. During the three events, tens of thousands of seasoned and new riders took part in the wide range of IMS experiences, including on- and off-road demo programs, shopping at The Marketplace and The Range, discovering new brands, expanded Learn To Ride experiences, listening to music hearing from local artists and meeting other enthusiasts.
In December 2020, IMS unveiled the exciting refresh of the tour from an indoor conference setting to outdoor events, expanding the experience for consumers and allowing attendees to fully immerse themselves in brand new models and immerse themselves in products that enhance the motorcycle lifestyle add to. “The transition to an experiential series of events has been very well received by both our visitors and our exhibitors, a model that everyone will be happy to continue,” said Tracy Harris, senior vice president of Progressive IMS Outdoors. “This new and improved layout reflects the powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months and demonstrate interesting products, from on- and off-road, four-wheelers to the latest e- Bikes on the market. “
EXTENDED DEMO POSSIBILITIES
Since each participating OEM carried out an average of 20-minute demo drives over the whole weekend, the first three weeks of the tour delivered more than 14,000 demos. “Progressive IMS Outdoors was a great opportunity for Kawasaki to showcase our exciting side-by-side lineup to the IMS fan base and the motorcycle industry,” said Chris Brull, Kawasaki’s vice president of Marketing and Racing. “The Kawasaki demo experience is both educational and exciting, especially for novice drivers. In addition to our full line of motorcycles, including Ninja®, Versys®, Vulcan® and Z motorcycles, we are pleased to offer attendees the opportunity to experience our new Teryx KRX®1000 Side x Side range through a unique Drive off-road course and master every obstacle with ease. “
“Progressive IMS Outdoors has proven to be a huge success for Indian Motorcycle,” said Taylor Young, senior marketing manager at Indian Motorcycle. “We loved meeting new and existing riders as well as our family of Indian Motorcycle owners who supported us. We look forward to the remaining markets on the tour. “
DELIVERY OF NEW DRIVERS
One focus of this year’s tour is building a solid base of new riders through more Learn To Ride opportunities that will become the next generation of buyers. Nearly half of the Chicago participants surveyed were either budding riders planning to start riding in the next 12 months or new to riding. Moving from IMS to an experiential series of events welcomes a handful of entry points into the world of motorcycling through:
- Greater opportunity for avid new and interested riders to improve their driving skills through Discover The Ride and MIC’s Ride With Us program, which features hundreds of new riders
- Participated in the Harley-Davidson Invitation To Ride program for consumers in Texas, Nashville, and central Florida.
- An expanded electrical footprint with Serial 1 powered by Harley-Davidson and Yamaha Power-Assist electric bikes available touring all over the world and in select markets, Giant and Momentum e-bike courses for all riders and a course specifically for women from Liv
- A more inclusive kids zone, presented by Strider, that teaches children ages two and up to learn the lifelong skill of cycling
“I loved the chance to ride a Zero motorcycle. My wife learned to ride a motorcycle at the event; she will take part in the MSF in the near future, ”said a delighted IMS visitor.
Another IMS participant shared, “I loved the riding area. The people and the experience were amazing! I ride with my husband but I’ve never ridden alone because I didn’t want to spend $ 300 to take a class and didn’t want to be sure if I like it or not. This crash course made me sign up for a motorcycle course. Thank you very much; what a great experience! “
Harris continued, “We have no plans to return to the indoor event series. Our mission is to help the industry grow, connect enthusiasts with the brands they love, and deliver an experience that is so much more than just looking at new models – and the summer months allow that level of engagement. With so many smiling faces in Northern California, Chicago, and Pennsylvania, we can’t be more excited that Progressive IMS Outdoors is staying here to stay. “
UPCOMING PROGRESSIVE IMS OUTDOORS EVENTS
Each regional pocket serves primary markets in the United States and features unique topographies, weather conditions, and local culture.
Texas
Texas Motor Speedway
1-3 October
Nashville
James E. Ward Agricultural Center
8-10 October
Central Florida
SUN N ‘FUN campus
15.-17. October
Atlanta
Georgia International Horse Park
29.-31. October
Southern California
OK Exhibition & Event Center
19.-21. November
To join in the fun and take part in Progressive IMS Outdoors, secure your single day or weekend pass at www.motorcycleshows.com/schedule.
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