RUJO Boots Stomps Through The Cowboy Boots Industry With A New Vision | Texas News

DALLAS, Oct 26, 2021 / PRNewswire / – Many outsiders think of cowboy boots, handlebar mustaches, 10-gallon hats, and red plaid bandanas. But for RUJO Boots, cowboy boots are less about the Wild West than about a wild adventure that dares to dream. Desiring to honor the time-honored Western boot-making practices while still standing out from the crowd, DallasThe headquartered company knew it needed to rethink an industry that was often viewed as boring and out of date.

Translated from the Spanish word for “roar”, it’s no surprise that RUJO’s slogan is “Be Brave”. Every product embodies the highest quality and inspires confidence in its customers at every step. The boots are designed in Dallas and handcrafted with the finest attention to detail in León, Mexicowho have favourited the “Cowboy Boot Capital of the World”. It’s an unmatched standard that is – literally – being taken to new heights, powered by a campaign where customers skydive and wakeboard in their RUJOs, inspiring them to enjoy the less traveled roads.

“As Native Texas people we were looking for the perfect cowboy boot and when we couldn’t find it we knew we had to make it ourselves,” said Randy Lockard, GM. “Our unorthodox approach of offering high quality boots and high quality prices, combined with our eccentric and groundbreaking creative process, aims to encourage people everywhere to be brave and live a lifestyle without limits.”

RUJO has put longtime industry veterans to the test for the premium exotic hides and the quality of their boots. With styles for men and women in a variety of colors, materials and lengths, RUJO boots are designed to be worn every day, no matter where life goes. With a strong commitment to customer safety, free shipping, returns, and exchanges are offered on all products. To learn more, visit www.RUJOBoots.com.

About RUJO boots

RUJO Boots is a luxury boot manufacturer with the mission to offer “a better boot for a better price”. All RUJO boots are designed in Dallas, Texas and handcrafted in León, Mexico, and worn all over this great country. Each product offers men’s and women’s models and offers the highest level of quality and comfort. More information is available at www.RUJOBoots.com.

Media contact:

Randy Lockard

Randy@rujoboots.com

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SOURCE RUJO boots

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