DALLAS – (BUSINESS WIRE) – RumbleOn, Inc (NASDAQ: RMBL), the e-commerce company that uses cutting-edge technology to make it easy for dealers and consumers to buy, sell, trade, or finance used vehicles, today announced the strategic re-hiring of its executive team, Matthew . known McCartin as the Chief Marketing Officer (CMO). McCartin will report to Marshall Chesrown, CEO of RumbleOn, effective September 7, 2021.
McCartin is an accomplished and strategic marketing director with an impressive track record of driving sales growth by developing strategic marketing that leverages effective and creative content and media, as well as precise analytics, to generate awareness and drive sales for leading consumer brands. In his role as CMO at RumbleOn, McCartin will be responsible for developing the overall marketing strategy and playing a critical role in managing the expected exponential growth as the company partners with RideNow to become the first ever omnichannel customer experience in powersports.
“As we prepare to complete our business combination with RideNow, we are excited to welcome Matthew to our leadership team,” said Marshall Chesrown, RumbleOn’s chairman and chief executive officer. “Matthew brings solid marketing expertise to RumbleOn. During his impressive career, he has held a number of key leadership positions, including roles with iconic and lifestyle brands, multinational corporations, and leaders in omnichannel sales strategies. His experience building brand awareness through different subcultures of consumers around the world will be vital to RumbleOn as we dominate the global powersports market. We are confident that Matthew will have an immediate impact on our business as we enter this exciting growth phase and create the first omnichannel in powersports. ”
In 30 years of marketing experience, McCartin worked with iconic consumer brands such as YUM Brands, Dickies Apparel, Sprint-Nextel, INDY CAR RACING and USA Today. Most recently, he was Brand President and Chief Marketing Officer for E-Commerce & Digital at Expedia Venture (Vitalize LLC – Bodybuilding.com). Prior to that, McCartin was the CMO of USPA Global Licensing responsible for consumer engagement, content and channel marketing strategies aimed at raising awareness of the US Polo Association’s retail brand and increasing global sales. As CMO of Williamson-Dickie MFG. Co. (Dickies Apparel), he was responsible for the global branding strategy as well as the wholly owned subsidiaries, licensees and affiliated companies. McCartin graduated from Penn State University with a degree in marketing.
Matthew McCartin, RumbleOn’s newly appointed CMO, commented, “RumbleOn brings a new experience to the powersport industry and has the incredible opportunity to define itself as the premier destination for powersport owners in a very transformative way. I am honored to be joining Marshall and the rest of the world-class leadership team at RumbleOn at such a crucial time in its development. ”
About RumbleOn
Founded in 2017, RumbleOn (NASDAQ: RMBL) is an e-commerce company leveraging innovative technology to collect and distribute used automotive and powersport vehicles to and from consumers and dealers. RumbleOn disrupts the used vehicle supply chain by providing dealers with technology solutions such as virtual inventory and a 24/7 sales platform and consumers with an efficient, timely and transparent transaction experience. Whether buying, selling, trading or financing a vehicle, RumbleOn enables dealers and consumers to trade without geographical boundaries in a transparent, fast and smooth experience. More information is available at http://www.rumbleon.com.
Forward-Looking Statements
This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (PSLRA), replaced by words such as “expects”, “projects”, “will”, “may”, “expects”, “believes”, “Should,” “intends,” “appreciates,” and other words with similar meanings. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release, and they are advised to consider the factors listed under the headings “Forward-Looking Statements” and ” Risk Factors “in the company’s SEC filings, as amended from time to time. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or for any other reason, except as required by law.
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