Smoothie King Achieves Stellar Growth in First Half of 2021
DALLAS, July 20, 2021 / PRNewswire / – After a strong first quarter that saw an impressive 18% year-over-year sales increase in the same store, the brand reported an equally exceptional second quarter of 2021 – breaking another company record with 34% sales growth in the same store . In addition, the world’s largest smoothie brand continues to build significant momentum, signing agreements in the first half of the year that will generate 110 new businesses.
“Seeing our brand continue to break new ground with sales growth in the same business while expanding into new markets shows how strong our mission and vision are with respect to our long-term development strategy,” said Wan Kim, CEO and Chairman of the Board of Directors of Smoothie King. “Everyone has seen the importance of a healthy and active lifestyle to the overall quality of life, and we are seeing more and more people adopt Smoothie King as an important feature of their fitness journeys. That has a noticeable impact on our growth. “
Smoothie King opened a total of 37 locations in the second quarter of 2021, bringing the number of openings in the year to date to 71. Of these 37 openings, 16 of them were international locations, in particular South Korea. Smoothie King now has a total of 1,347 stores worldwide.
GALVANIZE THE FRANCHISEE
Over 900 Smoothie King franchisees, corporate team members and vendors gathered for the brand’s first-in-person annual conference since June 2019.
Despite a challenging 2020, Smoothie King realized a record 21 stores that are more than $ 1 million in annual sales last year at the brand conference at the Gaylord Texan Resort in Grapevine, TX in June. More than 130 stores have joined the King’s Club, the stores that represent the top 15% system-wide and demonstrate the strength of Smoothie King’s business model.
The convention highlighted several key steps Smoothie King is taking to help franchisees achieve higher average sales through operational efficiency, through the use of new technology, and with continued commitment to its mission and vision.
The smoothie brand unveiled a new store prototype that aims to create transparency with diners by showcasing all of the fruits and organic vegetables that are in every masterfully crafted blend.
“With all the changes we made with our Clean Blends initiative, we are now presenting our ingredients. The new store design opens our kitchen to our guests and reaffirms our mission to inspire people to lead a healthy and active lifestyle. There are new bold colors and lifestyle graphics to inspire our guests, “said Kevin King, Chief Business Development Officer.
Smoothie King also introduced the use of tablet devices for drive-thru ordering to get guests down the alley more efficiently. In-store digital signage tests are now underway, informing guests and third-party suppliers of the status of every order, regardless of whether the smoothie was ordered in-store or online for pickup or delivery. The brand expects faster, more accurate, and friendlier service to deliver even stronger device-level performance.
In addition to making key announcements at the conference, the brand also paid tribute to some of its top performing franchisees including:
- Franchisee of the Year – Hope and Andy Mouhot (Memphis, TN)
- Developer of the Year – Northern Blends Holding (Michigan and Ohio)
- Top total sales – Heather Knight-Billeaud (Lafayette, LA)
- Top Enhancer & Additional Sales – Justin Woodpecker (Ocala, Florida)
STRATEGIC PARTNERSHIP
Smoothie King’s franchise growth wasn’t the only notable achievement of 2021. The company also entered into a unique partnership with the Dallas Cowboys in May, making it the Official Smoothie of the Dallas Cowboys as part of a new seven-year partnership. The deal opens the door for Smoothie King to work closely with the team on future developments that will delight Cowboys fans and Smoothie King guests alike.
INDUSTRY RECOGNITION
Smoothie King’s growth did not go unnoticed in the hospitality industry either. In fact, the brand reached its highest rank in the Top 500 ranking by Nation’s Restaurant News 2021, a list of the largest restaurant chains by system-wide domestic sales. The brand hit 84 after posting an impressive 11.5% year-over-year growth, taking 15 spots on the list this year. In addition to the ranking, the brand was also listed among 29 of the fastest growing chains with industry-leading sales growth.
HALF-YEAR VISION
Looking ahead to the remaining half of the year, Smoothie King is looking for qualified franchise candidates to enter markets like. to expand Denver, Cleveland, Phoenix and new York.
“The first half of the year was marked by continuous unit-level performance improvement, significant growth, strategic partnerships and strong recognition in the restaurant industry – demonstrating the dynamism of our brand and supporting our purpose-built mission to bring people healthy and active lifestyles.” said Kim.
There has never been a better opportunity to invest in a Smoothie King franchise. As the world’s largest smoothie brand with more than 1,300 stores open, Smoothie King has seen sales growth in the same store for the past 9+ years by delivering expertly crafted blends that support the healthy and active lifestyle of its guests. Start by visiting www.smoothiekingfranchise.com for more information.
ABOUT SMOOTHIE KING FRANCHISES, INC.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately owned, Dallas-based franchise company with over 1,300 locations worldwide. Smoothie King was founded in 1973 and has grown into a lifestyle brand that inspires people to lead a healthy and active lifestyle with nutritious, great-tasting smoothies. The franchise was ranked # 1 in the Smoothie / Juice Bar category and # 19 overall on Entrepreneur’s prestigious Franchise 500 list in 2021. The company also debuted on the Inc. 5000 list in 2018.
Media contact: Julianne Stevenson, Fishman PR, 847-945-1300 or [email protected]
SOURCE Smoothie King
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