DALLAS – Jordan Fjordbak aims to bring skateboarding fashion to non-skaters in Dallas.
The Oak Cliff, Texas high school teacher who became a back-end app developer bought Trademarked Skate Co., a Michigan company founded by non-skaters for non-skaters.
Fjordbak, 29, says the purchase of a unique bright yellow jumpsuit from a collaboration between Cait Raft and Trademarked Skate Co. opened the business opportunity.
Raft grew up in Manhattan Beach, a big skater town. Raft doesn’t skateboard, but still wants to be part of the skate culture.
“Everyone should be allowed to look like a skateboarder, whether they can ollie or kick flip or just stand idly on a board,” said Raft.
Shortly after the overalls were released, Fjordbak learned that Trademarked Skate Co. was on its way to making skateboarding history.
“I was honestly devastated,” said Fjordbak. “There was a brand that gave space to a creator I love honoring a culture I admire and it was closed. I thought, ‘I want to do that. I want to make this space available. ‘ ”
So Fjordbak bought the company. The former owner Rocco Tenaglia III was initially unwilling to sell.
“He was determined to close Trademarked Skate Co. as he founded it and felt it was appropriate to see it through to the end,” said Fjordbak. “He liked the idea that it was a slip in the history of non-skaters.”
Tenaglia could no longer run Trademarked Skate Co. and juggle other responsibilities, which led him to want to close the online company.
It took months, but Fjordbak eventually persuaded Tenaglia to sell the label for $ 250. That will allow the next generation of non-skaters to continue to express themselves through skate fashion, said Fjordbak.
Fjordbak, who identifies as non-binary, has always been drawn to the culture and aesthetics of skateboarding, although he never learned to skate.
The skateboarding aesthetic consists of five-piece hats, caps, graphic t-shirts, chinos, and high socks. “It’s inexcusable yourself,” said Fjordbak.
According to a study conducted by Grand View Research, the global skateboard accessories market was valued at $ 212.3 million in 2019 and is expected to grow 3.3 percent annually from 2020 to 2027 and to $ 275.2 million by 2027 rise.
The company sells stickers starting at $ 5.50 and clothing between $ 20 and $ 40. Its products have prices similar to those of the well-known skateboard brand Vans.
“Trademarked Skate Co. is for people who have skater friends but don’t skate themselves,” said Fjordbak. “It’s for those who logged 90 hours of Tony Hawks Pro Skater 2 but never bought a board.”
Trademarked Skate Co. will support local Dallas artists in the coming months through collaborations and the addition of commissioned work, said Fjordbak. “We look forward to working with more designers to bring unique clothing to the community.”
Jordan Fjordbaks Trademarked Skate Co. specializes in skateboarding culture accessories for people who don’t skate.
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