LAFAYETTE, La .– (BUSINESS WIRE) – Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or the “Company”), a leader in on-demand food ordering and delivery, today announced a new partnership with Smoothie King. Waitr and Bite Squad have started supplying over 350 Smoothie King locations.
“We are delighted that Smoothie has selected King Waitr as its local delivery service partner,” said Carl Grimstad, CEO and Chairman of Waitr. “They are leaders in the smoothie industry and the new partnership fulfills our ongoing commitment to offer our guests more options.”
In addition to adding Smoothie King to the Waitr platform, the two companies are planning a number of joint initiatives to promote the partnership and leverage co-branding marketing opportunities in select markets. In fact, both companies have been involved in collaborations with professional sports teams in New Orleans, one of Waitr’s core markets.
Waitr’s latest suite of digital meal ordering integrations will streamline the new partnership. Smoothie King has continued to focus on refining digital ordering platforms to better adapt to customer buying behavior. Since its launch in March 2020, Smoothie King’s online ordering, pick-up and delivery options have continued to grow.
“Smoothie King and Waitr will make a great team and we are excited to offer Waitr users a healthier delivery option with our smoothies made with whole fruit, organic vegetables and no artificial colors, flavors or preservatives,” said Rebecca Miller. Chief Marketing Officer.
About Waitr Holdings Inc.
Founded in 2013 and based in Lafayette, Louisiana, Waitr operates an online ordering technology platform that offers delivery, takeaway and dining options. Waitr, along with Bite Squad and Delivery Dudes, connects local restaurants and grocery stores with restaurants in underserved US markets. Together, they are a convenient way to discover, order, and receive great food and other products from local restaurants, national chains, and grocery stores. As of June 2021, Waitr, Bite Squad and Delivery Dudes operate in small and medium-sized markets in the US in over 900 cities.
About Smoothie King Franchises, Inc.
Smoothie King Franchises, Inc., the original US smoothie franchise, is a privately held franchise based in Dallas with more than 1,300 units worldwide. It was founded in 1973 with a mission to bring better health to others in the delicious way through smoothies. Today it continues its mission of inspiring healthy and active lifestyles through its Clean Blends ™ initiative, which focuses on great tasting smoothies with more whole grains and vegetables while removing artificial flavors, colors, preservatives and added sugars in many of its blends.
Smoothie King is expanding its vision of being an integral part of every health and fitness journey through partnerships with the Challenged Athletes Foundation® and the Smoothie King Center. The franchise ranked 19th overall on Entrepreneur’s prestigious Franchise 500 list in 2021, making it the 28th year in a row that the brand has placed the brand on the list. The company also debuted on the Inc. 5000 list in 2018. The company also offers retail products, including sports drinks, energy bars, vitamins, nutritional supplements, and more. For franchise opportunities, visit smoothiekingfranchise.com.
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