Wetzel’s Pretzels Fuels Dallas’ Favorite Pretzels on Wheels
By: Wetzels pretzels | 0 shares 6 reads |
Innovative market leader in the snack category “Bring pretzels to the people” with a new food truck in Dallas
July 13, 2021 // Franchising.com // DALLAS – Wetzel’s Pretzels (Wetzel’s), the fun-loving brand that adds a tasty twist to snacking, announced today that it has launched Handheld-Glück in Dallas. The new rolling bakery recently took to the streets on July 9th.
Exuding its signature Southern California vibe, Wetzel’s was founded 25 years ago in Redondo Beach, California and has grown into cult-like following in the communities where it serves. The brand inspires a fanatical fan base with its colorful appearance, the “grief-stricken” snacks and the little moments of pure pretzel happiness that it creates with friends, family and colleagues.
“Our food trucks offer our new and existing franchisees the opportunity to take to the streets in a much shorter time and with much less investment than our traditional bakeries,” said Jennifer Schuler, CEO of Wetzel’s Pretzels. “Franchise owners can drive their bright yellow truck, which cannot be overlooked, directly into a growing pretzel empire! Fun on wheels opens up new avenues for franchise owners. “
The new food truck continues Wetzel’s mobile expansion, which is gaining popularity nationwide. This will be Wetzel’s first truck in the Dallas-Fort Worth area. The concept is strategically expanded with talented individuals and teams to open new locations in high-traffic environments such as shopping malls, entertainment venues, bus stops and in convenience stores and Walmart locations. In addition, the innovative Wetzel’s Pretzels Food Truck extends the brand beyond the four walls and creates sources of income through a mobile model that brings snacks closer to fans at home, at work or in other practical locations in the neighborhood.
The brand is “heating up” with its current momentum, which led to 28 new locations in 2020 and is well on the way to opening more than 30 new locations by the end of the year. Building on the brand’s popularity on the west coast, Wetzel’s new location will be the first food truck in Texas.
SOURCE Wetzels Pretzels Franchising
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