Wolseley Sees 100% Revenue-Per-Session (RPS) Lift After Implementing 1-to-1 Experiences to B2B Buyers
DALLAS – (BUSINESS WIRE) – Kibo, the leader in unified commerce, announced today that Wolseley, a leading UK plumbing and heating distributor, has used Kibo Personalization to increase revenue per session (RPS) by 100% and conversion rates by 162.5 % to increase.
By implementing Automated Personalization Experiences, a 1-to-1 personalization function within Kibo Personalization, on the Wolseley homepage, the distributor was able to offer its 100,000 professional trade customers expert experience and help professionals to add Wolseley’s diverse product catalog with 300,000 items navigate. After a recent project to merge Wolseley’s separate branded websites into a single storefront, the team needed a way to dynamically serve different customer personalities on a dedicated domain.
“Customers often have a more diverse personality than a segmented approach can address,” says Mark Parrish, eCommerce trading manager, Wolseley. “Instead of adopting a business view of a customer’s category, we want to adapt it to what the customer wants. We saw that Kibo’s AI-driven personalization can help us with this. ”
Using machine learning for reinforcement, Kibo Personalization ingests first- and third-party data along with an extensive library of out-of-the-box in-session and behavioral data points to deliver the most optimal experience, including specific content, recommendations, search results, and more, for every customer or client.
Many Wolseley customers turned to the website during the pandemic and were well served with bespoke product recommendations, offers and content. The same automated personalization functions also ensure that Wolseley can continue to deliver relevant experiences in the future as shopping habits evolve.
“The dramatic results Wolseley has achieved using Kibo’s machine-learning automated personalization experiences speak to the possibilities for progressive marketing teams in digital commerce,” said Brian Wilson, COO of Kibo. “Few marketing teams today are realizing the full potential of personalization, and we’re excited to see a B2B company like Wolseley leading the way in their field.”
Visit Kibo’s website to view the full case study.
About Kibo
Kibo is the only extensible unified commerce platform that offers personalized omnichannel experiences. The platform combines AI-controlled personalization from the industry leaders Monetate and Certona, omnichannel commerce and order management at company level. Global clients such as Reebok, Office Depot, Taco Bell and Patagonia rely on Kibo’s API-first microservice-based architecture to support a wide range of trading strategies, including headless commerce, to meet high growth targets and meet customer expectations a manageable meet cost of ownership.
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