Harrison helps bring the Australian gelateria and dessert bar in downtown Dallas to life
Dallas, TX (RestaurantNews.com) Zero Gradi Gelateria and Dessert Bar has just made its US debut in downtown Dallas and is now transporting Dallasites to the beautiful beaches of the Amalfi Coast.
Imagine walking barefoot along the Italian coast surrounded by cloudless blue skies and the clear emerald waters of the Mediterranean. What would make the moment even more perfect? Fresh, handcrafted Italian pastries and ice cream that you can find just off the coast of the Amalfi Coast.
CVD Developments, LLC – owner of 400 Gradi Dallas, right next to the new Zero Gradi Gelateria and Dessert Bar – wanted a seasoned design firm that would bring that Italian vision to life while retaining the concept’s Australian roots. So they hired Harrison, an award-winning design consultancy based in Dallas with worldwide reach. Harrison also has offices in the UK and Melbourne, Australia which have positioned the company perfectly to support Zero Gradi. As Concept Designer and Architect of Record, Harrison provided the customer with a turnkey service. The inspiration for their designs came from the pastel-colored parasols that lined the beaches of the Amalfi Coast in the 1960s and 1970s.
“At Harrison, we are a firm believer in the importance of authentic branding, and when we were approached about the opportunity, we fell headlong,” said Harrison COO Keith Anderson. “We were fully immersed in the Zero Gradi experience by flying to the original location in Melbourne, Australia. Through extensive research and spending time with the brand, we were able to combine the Italian vision with the brand’s popularity in Australia to create a contemporary, refined and inviting design that takes guests to the famous Italian coasts. Taking the time to really understand the company and its position in the market is key to successfully helping the brand enter global markets. “
“We chose Harrison because of their extensive experience with global trademark transfers in the US, Europe, Asia, Australia and South America,” said Igor Stevovic, director of CVD Developments, LLC. “You have proven to be an indispensable partner. We look forward to continuing our work with them to bring Zero Gradi to the States. “
Inspired by his travels to Italy, Zero Gradi was created by Johnny Di Francesco, the world champion and award-winning chef behind 400 Gradi – a Neapolitan-style pizzeria from Australia. The Zero Gradi Dallas has a full espresso bar, a dessert bar with an Italian-inspired menu with homemade pastries, and a gelateria with more than 20 handcrafted traditional ice cream flavors, including several sobettos with fruit.
“The Amalfi Coast is known for its traditional ice cream, which is prepared with Italian expertise,” said Chef Francesco. “We couldn’t be more excited to bring Zero Gradi to the US and give Dallasites a taste of authentic ice cream and top-notch desserts. We chose Dallas for its multicultural food scene and people. You can’t find the same southern hospitality anywhere in the States that you get in Dallas. “
Zero Gradi Dallas is located at 2000 Ross Avenue, Ste. 180, next to 400 degrees. This is the first Zero Gradi in the US The original Zero Gradi opened in Melbourne, Australia in 2016.
About Harrison
Harrison is an award-winning, global strategic architecture and design consultancy known for developing successful new hospitality concepts, transforming existing brands and businesses, and creating distinctive spaces that deliver unforgettable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has worked with major global brands as well as local independent companies to deliver more than 6,000 projects. Harrison combines strategic market understanding, brand analysis and intuitive creativity to develop unique and experience-oriented designs that convey a compelling brand character. The company’s approach focuses on guest travel; Enhancing their experience through a unique storytelling process that sets brands apart from their competition. Harrison is built on a reputation for creativity, passion and vision expressed in the breadth of its extensive portfolio built over the past 31 years. For more information, visit harrison.hn and follow Harrison on Instagram.
Contact:
Brooke Sundermier
Champion management
972-930-9933
bsundermier@championmgt.com
[ad_1]
