The coffee scene in North Texas takes off a bit when Dutch Bros comes to town.
The location opening on Friday at 3007 Altamesa Blvd. in South Fort Worth adds stores in McKinney, Pantego and Plano, which opened in May. Three more are on the road in Counties Collin and Tarrant.
What do you need to know about the shop? First, it’s Dutch Bros, not Dutch Brothers. But two brothers in Oregon started the business.
Second, the people who make the coffee drinks are called “broistas”.
Third, the store, which opened Friday morning in South Fort Worth, is the fourth to open in North Texas since May, and three more are in the pipeline.
Operators know they are entering a competitive market but believe they have the right brew for Dallas-Fort’s value.
“We opened our first location in Texas in College Station in January. And from there, Dallas seemed like a natural place. The community here is overwhelming, just so amazing. So we’re not necessarily looking for competitive companies or anything. We just look at the people we want to serve and go in, ”said Kelli Nimmer, who runs the McKinney and Plano stores.
“Dutch Bros chose the locations for a number of reasons: traffic count, population, visibility, and the close-knit and welcoming community,” added spokeswoman Rilynn Davis.
In total, Dutch Bros will have more than two dozen stores in Texas by early next year. And if you are interested, the company is looking for more Broistas.
Broistas serve coffee specialties, smoothies, frozen drinks, teas, energy drinks and nitrogen-enriched cold brew coffee.
“We believe our product goes beyond coffee, teas or sodas. We say our product is love and coffee is the vessel we have chosen. So we really believe that we can post almost anywhere and that human connection is what people really want from us at the end of the day. And we deliver ”, smiled Nimmer.
Dutch Bros. quick facts:
• Dutch Bros or Dutch Bros Coffee (please avoid Dutch Brothers, Dutch Bros. Coffee, Dutch Bros’ Coffee, Dutch Bros Coffee).
• Founded in 1992 and headquartered in Grants Pass, Oregon.
• Focused on speed, quality and service.
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