When it comes to luxury real estate, marketing matters

With homes often being signed within a few days in the current Dallas-Fort Worth real estate environment, marketing makes all the difference in attracting the best pool of buyers.

Targeting matters, and that’s especially important when it comes to listing and selling luxury homes. In a region as competitive as Dallas, it takes experience, cutting-edge technology, and resources to serve customers well.

And behind every successful sale is a powerful marketing plan that engages potential buyers. From March 2020 to March 2021, Allie Beth Allman & Associates listings were viewed more than 62 million times across the DFW and the United States

Using an integrated marketing approach, the brokerage firm’s listings appeared in the California and Texas editions of the Wall Street Journal, dallasnews.com, PaperCity Digital and Print, The Dallas Morning News, The Dallas Business Journal, Southlake Style, and others. These marketing efforts hit potential luxury buyers where they live and work.

Targeted social and direct mail campaigns added to the impact, attracting buyers from California, Texas, and New York.

The company’s innovation and dedication to marketing have helped make Allie Beth Allman & Associates the premier local brokerage firm year after year when it comes to selling luxury homes.

The brokerage company’s luxury marketing strategies provide intelligent direction with established metrics and produce tremendous results in listing and selling a client’s home at a premium.

“We could see our home everywhere,” said a new customer. “Our agent’s marketing plan made sure we found the right buyer.”

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