GameSquare Esports Acquires Cut+Sew & Zoned, a Gaming and Lifestyle Marketing Agency, to its Portfolio of Profitable Companies
TORONTO, July 15, 2021 / PRNewswire / – GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1), an international gaming and esports company, has announced the acquisition of Cut + Sew and Zoned, a private marketing agency serving the sports and esports industries with an overall view of up to $ 7.85 million paid in cash and in shares.
GameSquare acquired Cut + Sew and Zoned to expand its skills in sports, technology, new media, music, and fashion.
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GameSquare Esports Inc. to acquire Cut + Sew and Zoned, which will bring additional marketing opportunities to GameSquare and help expand the brand’s capabilities in numerous sectors including traditional sports, games, new technology, new media, music and fashion,
This acquisition will bring additional marketing capabilities to GameSquare and help expand the brand’s capabilities in a wide range of sectors including traditional sports, games, new technology, new media, music and fashion. The co-founders and management of Swingman (Cut + Sew / Zoned), including Matt Hilman, Devon Woodruff, and Sean Maher, will continue to operate Cut + Sew / Zoned, whose gaming customers include Amazon’s Crown Channel, Tiv, Mavix Chairs, HyperX and Play One Up.
“Cut + Sew / Zoned works at the intersection of gaming, sports, new media and knows how to add the cool factor to brands and customer interactions,” said Justin Kenna, CEO of GameSquare. “Having worked with Cut + Sew / Zoned in the past, I know the high quality of their work as well as the management’s ability to grow their business profitably. Under GameSquare, I see enormous potential for Cut + Sew / Zoned to increase their sales We are simultaneously generating healthy EBITDA margins of around 40% based on past performance and adding to our portfolio of profitable companies. I expect Cut + Sew / Zoned will be instrumental in monetizing Complexity Gaming’s incredible media resources, and their work in the sport will make an incredible addition to the Agency of Record agreement recently signed with the Dallas Cowboys. “
“Having worked with Justin during his time at FaZe Clan and seeing the progress GameSquare has made in a short period of time, it makes strategic sense to join the GameSquare team to further scale the Cut + Sew / Zoned business.” , added. added Matt Hilman, Co-founder of Cut + Sew / Zoned. “We have seen amazing growth in gaming + esports and the convergence with traditional sports, and we believe that the opportunities that GameSquare is creating put us in the right place at the right time to bring our work ethic and creativity to projects global brands including Complexity Gaming and the Dallas Cowboys. “
SOURCE GameSquare Esports Inc.
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