Nexstar Media Inc. Promotes Marc Hefner to Vice President and General Manager of Its Broadcast and Digital Operations in Dallas, Texas

IRVING, Texas & DALLAS – (BUSINESS WIRE) – Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced that Marc Hefner has been appointed vice president and general manager of its broadcast and digital operations in Dallas, Texas (DMA # 5 ), oversees KDAF-TV, cw33.com and their associated digital sub-channels, mobile apps and social media platforms. Mr. Hefner will assume his new role immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for the Broadcasting Division of Nexstar Media Inc.

Mr. Hefner is a highly respected executive at Nexstar and brings over 25 years of broadcast management and sales experience to his new role within the company. He joined Nexstar in 2007 as Vice President and General Manager of WCWJ-TV (CW) in Jacksonville, Florida (DMA # 43) and YourJax.com. During his 10 year tenure, Mr. Hefner was recognized for expanding the local program, building highly effective sales teams and significantly increasing linear and digital sales, market share and profitability. He was also responsible for building and developing more than 20 partnerships with local sports and entertainment brands in the Jacksonville area.

Since 2017, Mr. Hefner has served as Vice President and General Manager of WSAV-TV (NBC / CW) and wsav.com, Nexstar’s broadcast and digital business in Savannah, Georgia (DMA # 91). While at WSAV-TV, Mr. Hefner expanded local programming, started a new 30-minute newscast at 11 am ET, broadcasted, and created and developed the Blitz Boarder Bowl, a high school all-star football game “Education Station”. “Was aimed at students in the region who were forced into virtual learning situations during the Covid pandemic. He was also instrumental in reformatting The Bridge, a local 30-minute lifestyle program featuring a variety of Savannah’s most unique people, businesses, entertainers and restaurants. Mr. Hefner and his team also drove a significant digital growth at wsav.com – with a tripling of the individual visitors and an almost doubling of the page impressions since 2017. Under his leadership WSAV-TV developed several important community partnerships and started “3 Gives Back “. with Hilton Head’s Mercedes-Benz to highlight the efforts of local first responders and to broadcast a series of vignettes during local newscasts for Volunteers in Medicine, which focuses on the volunteer efforts of medical professionals working for Hilton Head at a local clinic Residents of the island.

Prior to joining Nexstar, Mr. Hefner held a variety of sales and management positions of increasing responsibility with media houses in the Jacksonville market. Early in his career, Mr. Hefner held sales positions with television broadcasters in Kansas City, Missouri and Nashville, Tennessee.

“Marc’s familiarity with Nexstar and our network will be a real asset to him as he takes on his new role as vice president and general manager overseeing our media operations in Dallas, the fifth largest market in the country,” said Ms. Wilkinson. “Throughout his career, he has consistently demonstrated that he can significantly increase sales and profitability by increasing existing advertising market share, identifying non-traditional profitable revenue streams, and developing a variety of innovative cross-platform marketing strategies and sponsorship opportunities. With both WCWJ-TV and WSAV-TV, Marc increased ratings, revenues and market shares and deepened the broadcaster’s relationship with the larger community. We are confident that Marc will be as successful as he leads the talented teams at KDAF-TV in Dallas and look forward to working with him in his new role at Nexstar. ”

Commenting on his promotion, Mr. Hefner said, “I’m really excited to take on this new position and I’m grateful to Nexstar for giving me the opportunity to lead broadcast and digital operations in Dallas. KDAF-TV and its associated digital and social media channels are an integral part of the Dallas community and I look forward to expanding our audiences on-air and online and offering our advertisers solutions that are specifically tailored to their individual needs. I can’t wait to get started. ”

Mr. Hefner has been actively involved in community groups throughout his career. In Savannah, he serves as treasurer for the United Way of the Coast Empire and is a member of the organization’s executive committee. While in Jacksonville, he served on the board of Goodwill Industries in North Florida and participated in youth sports.

Mr. Hefner received his bachelor’s degree in political science from the University of Missouri. He and his wife, Jennifer, have been married for 28 years and have three college-age children. Mr. Hefner and his wife will be relocating to the Dallas area immediately.

About the Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company leveraging locality to deliver new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Media Inc., consists of three business areas: Broadcasting, Digital and Networking. The Broadcasting division operates, programs, or provides sales and other services for 199 television stations and related digital multicast signals reaching 116 markets, or approximately 39% of all US television households (reflecting the FCC’s UHF rebate). The division’s portfolio includes primary subsidiaries of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 120 local websites and 284 mobile apps with hyper-local content and industries for consumers and advertisers, enabling audiences to choose where, when and how to access content and create new revenue opportunities for the company. The Networks Division operates NewsNation, formerly WGN America, a national news and entertainment cable network that reaches 75 million television households, multicast networks Antenna TV and Rewind TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% stake in TV Food Network, a world-class cable company. You can find more information at www.nexstar.tv.

[ad_1]