HITEC Ready to Welcome the Hospitality Technology Industry to Dallas in September, Event Given the Okay to Proceed at 100 Percent Capacity
As the Technology Exhibition and Conference for the Hospitality Industry (HITEC®) approaches 2021, the event expands its program and prepares to welcome the industry back after a one-year hiatus. The manufacturer Hospitality Financial and Technology Professionals (HFTP®) is now planning to increase its capacity, as the congress center has just announced that there will be no participant restrictions. Given the ongoing pandemic, health policies and protocols remain in place to protect all participants. HITEC North America will take place September 27-30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas, USA.
“The hospitality industry is starting to rebuild business as restrictions are lifted and people are ready to travel again, but that doesn’t mean it will continue.” said HFTP CEO Frank Wolfe, CAE. “Rather, hospitality organizations have made numerous updates to their business models, implemented new technologies and are confronted with changing guest expectations over the past year and a half. HITEC will be a great opportunity to come and see firsthand what they were like. addressed and experienced first hand what worked and what didn’t.
HITEC Dallas has planned a four day training program covering key industry topics such as: New Technologies in F&B, Decentralized ID, Direct Selling vs. Third Party Vendors, Hyper-Personalization, Defining a Digital Hotel, Ethical Riddles in Technology, Urgent Cybersecurity Threats and more. In addition, HITEC has an exhibition hall that will house over 250 solution providers presenting a range of products and services to support the hotel technology industry.
The HITEC Dallas Closing General Session Speaker has just been announced: Cybercrime expert John Sileo, who will speak on September 30th from 2:15 pm to 3:30 pm CDT. John lost everything to cybercrime, including his multi-million dollar software company and two years while jailed for cybercrime he did not commit. He shares his experiences worldwide so that others do not suffer a similar fate. Introduced in 60 Minutes and Anderson Cooper as a keynote speaker, award-winning writer and cyber tech expert, John contributed to the Wall Street Journal and spoke to clients from the Pentagon to Amazon, from Small Business Administration to Schwab.
Running parallel to HITEC Dallas is the HFTP Annual Convention with a program that focuses on financial management issues for clubs and hotels, along with complementary issues such as tax law, human resources, leadership development, and technology. HITEC full conference applicants have access to the annual conference’s educational program, a unique opportunity to expand the HITEC experience.
For more information on HITEC and HFTP’s other international activities, contact the HFTP Meetings & Special Events Department at [email protected] or visit www.hftp.org and www.hitec.org.
About HFTP
Hospitality Financial and Technology Professionals (HFTP®) was founded in 1952 and is an international non-profit organization with headquarters in Austin, Texas, USA, and offices in the UK, the Netherlands and Dubai. HFTP is recognized as the spokesperson group for the finance and technology segments of the hospitality industry with members and stakeholders from around the world. HFTP uniquely understands the pressing issues facing the industry and supports its stakeholders in finding solutions to their challenges more efficiently than any other organization. It does this through its expert networks, research, certification programs, information resources and conferences / events such as HITEC. HFTP also owns the world’s only hospitality search engine, PineappleSearch.com. For more information on HFTP, please email [email protected] or visit the HFTP website.
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